RANGE REVIEW: HAND TOOLS FEATURE


NEW SECATEURS FEATURE FORMULA 1 TECHNOLOGY


Kent & Stowe believe that with the right tools, extraordinary things are possible. Centre stage at the recent Glee show were these game-changing and patent pending Eversharp secateurs. Designed and manufactured in the UK, they are claimed to feature the hardest, sharpest blade available on the market. Independently proven by CATRA to be twice as sharp, and five times longer lasting than the UK market leader.


Westland research, consumers are vocal around their frustrations citing secateur blades becoming blunt too quickly, going rusty and how they are un-suitable for the 15 per cent of the population who are left-handed. Westland took this and wider consumer insight to create the new Kent & Stowe Eversharp Secateurs, transforming traditional secateurs into a revolutionary tool that is guaranteed to stand out amongst key competitors. The design


N led


approach focused on two halves of the challenge, namely the blade, and the chassis.


F1 and aerospace technology Firstly, the Eversharp secateurs feature an extraordinary blade made in the UK with a unique coated metal based on Formula One and aerospace technology. After coating, the blade becomes 100 times harder than the average blade, this means it can be ground to be twice as sharp as the market leader, and due to its special properties, is claimed to stay sharper for five times longer. The die cast aluminium and FSC certified ash wood chassis has been scientifically


and


ovice gardeners and


experienced


hor t iculturalists are united in their need for a great pair of secateurs. In


Strengthened product offer Westland has invested £500,000 into a brand refresh for Kent & Stowe. Next year (2022) sees a fresh new look and a strengthened product offer. With products made from FSC certified wood, fully recyclable packaging and superior


functionality and design, consumers can feel good about choosing Kent & Stowe. With an RRP of £34.99, Eversharp secateurs come in both all-purpose bypass, and dead wood


anvil


comments: “Secateurs are a staple in every gardener’s shed and our Eversharp secateurs are the only pair they will ever need! Our new Eversharp


secateurs are


changer for the cutting category because we are cascading the very latest material science technology into what is a very mature category.


a game


There is a something incredibly special about these secateurs, and they represent the direction of travel for our portfolio going forward. Consumer research has demonstrated to us that they value the real step change in performance, and our retail partners will benefit from the market growth that this will surely deliver.”


options. The products are supported by a national press campaign and a dedicated stand. To protect retailer profit they feature both a security RF tag, and a secure location for attaching customer specific security systems. They will be available during February 2022 and are part of the Kent & Stowe mission, ‘With the right tools, extraordinary things are possible’.


BURGON & BALL RAZOR HOE IN THE SPOTLIGHT AT RHS CHELSEA


ergonomically


developed to be comfortable in use from day one. But as the FSC certified ash wood wears, it shapes to the gardener’s hand, and becomes more comfortable with every use. There is an ambidextrous lock, and with the hand sizer, can be set to the preferred level of opening. A wire and string cutter is also built in to make this a real all round gardening companion. Fully benchmarked against the rest of the market by the independent professional knife and cutting trade association, CATRA, Eversharp secateurs are guaranteed to stand the test of time. Marie Williams, Head of the Hardware Division for Westland,


22 DIY WEEK OCTOBER 2021


Demand for Burgon & Ball’s popular Razor Hoe has seen a huge increase, following an appearance on the BBC’s TV coverage of the RHS Chelsea Flower Show recently. After featuring in the Medals Day edition of the BBC’s popular daily updates from the event, Razor Hoe was the star of the show and very much in demand. Its popularity continues as gardeners look to source this eye-catching tool once they return home.


Razor Hoe was shown in close-up on screen during a segment in which presenter Chris Bavin chose his top five must-have tools for a capsule gardening kit. He praised Razor Hoe for its versatility, as it’s ideal for weeding in beds and borders as well as for targeting weeds in paving. With fresh stock of this popular tool available imminently, sales of the Razor Hoe are set to soar, as gardeners’ minds turn to the autumn tidy-up and on to Christmas gifting. The screen time was a bonus for Burgon & Ball at this year’s unique autumn RHS Chelsea Flower Show. In its twenty-fourth year at the show, the Sheffield-based manufacturer returned to its high-profile position on Main Avenue, in among the show gardens. The Burgon & Ball stand was recognised by the RHS


judges for going above and beyond in its presentation, winning a coveted four-star award. A potting-shed themed display focused on autumn tasks like cutting back, dividing perennials, and bulb planting, creating an area which was not simply about product, but which offered an attraction in its own right, to enhance the Chelsea visitor experience. Burgon & Ball managing director Rainer Schubert says:


“We were delighted to get the BBC coverage for Razor Hoe; the impact it made on gardeners was immediate and very noticeable. To be one of just five tools selected from the whole of the show was a well-deserved accolade for this much-loved tool, which already has a bit of a cult following with both gardeners and allotmenteers.” Razor Hoe is available in right-handed, left-handed and long-handled versions (RRP £20.99 - £29.99), meaning that there’s a Razor Hoe for every gardener.


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