FEATURE: KITCHENS & BATHROOMS
FEATURE: KITCHENS & BATHROOMS
STEAMY MAKEOVERS: BATHROOMS ARE THE MOST POPULAR ROOM TO RENOVATE IN 2021
With more people spending time at home in 2020/2021, home renovations have been pretty high on the priority list. Homeowners spent roughly £39 billion on home improvements during the pandemic - and that number is expected to soar in 2021.
WHY WALLPAPER IS BECOMING BIG NEWS IN THE BATHROOM
Wallpaper in the bathroom has become one of the design trends of 2021, according to new research from luxury wallpaper designer Elizabeth Ockford. Google searches across the
entire Home & Garden category shows searches for ‘wallpaper in the bathroom’ peaked this summer. And while some might be scared of embracing this new wallpaper trend, wallpaper designer Elizabeth Ockford is a big fan She says: “I think a bathroom is a great space in which to use a wallpaper. “Something fun or interesting to look at in the bath is such treat. And right now we all need a bit of escapism - so why not make that your bathroom? “You can use wallpaper to create many moods, from bold and sassy to characterful and adventurous, simply by picking a brave choice of wallpaper.” Of course, hanging wallpaper in a bathroom does bring with it some specific challenges, mainly the humid surroundings. But according to Elizabeth, choose the right wallpaper and the right tools and it won’t be a problem. She says: “People often falter at using wallpaper in a bathroom, because
A research,
ccording to a recent study, homeowners could potentially spend an estimated £47 billion on home renovations, and
with more than half (59%) of Brits claiming they will be making home improvements by the end of the year, it’s not hard to see why. The study also found that the average spend on home improvements clocked in at £6,531 per household. But which room are homeowners focusing on most this year? Conducting their own market building specialists
Insulation4Less have found that the bathroom is the most popular room to
volumes for renovate among homeowners
this year, with the main bedroom coming in second. Tracking search
the year so far, they also found some other interesting results. With people wanting to extend their living space and spend more time outdoors this year, it’s unsurprising that garden improvements came
14 DIY WEEK OCTOBER 2021
in third, while kitchen renovations came in fourth. The research also revealed which country is the keenest when it comes to renovations, and which rooms are the most popular to renovate by country. Northern Ireland comes out on top with the kitchen, bathroom, garage and back garden being their most popular choice for renovation. Home offices, lofts and spare bedroom renovations
are most
popular in England, while the main bedroom and property extensions are keenly searched in Wales. Interestingly, homeowners in Scotland are keener to improve front gardens.
Manning, MD at Insulation4Less says: “Home
Reflecting on the results, John-Paul renovations
have,
understandably, been a huge focus for many homeowners over the last 16 months. “As a result, we are always looking for ways to gauge what people are interested in and where their focus is when it comes to
they are afraid of how the dampness or steam will impact the paper. However, most modern bathrooms are far better ventilated these days than they used to be, and if hung well, it’s not really a problem with a non-woven paper. “But, if you are concerned, apply a coat of matt water-based varnish over all the wallpaper once its hung and dry. Make sure to ‘seal’ all the edges and joins, and this will make your wallpaper more ‘waterproof’ than traditional vinyl papers.” Elizabeth Ockford carried out research using the Google Trends platform which takes account of over 3.5 billion searches a day. While Google Trends doesn’t show exact search volumes it shows increases in interest by providing a ‘normalised’ score of between 0 and 100 against particular terms and categories.
Located in the heart of the Sussex countryside, Elizabeth Ockford Ltd is committed to sustainability and protecting the environment. All wallpapers are printed to order, reducing excess waste, using eco-friendly water-based inks and FSC-certified papers.
improving their property. “It’s
rooms interesting to see which
are high on the list of priorities for 2021, because it gives us a great indication of the kind of projects that are taking place across the UK.”
More information The research included in this campaign is based on search volume results from 1/1/21 to
23/07/21. Additionally, search volumes based on popularity by country are based on Google Trends for the same period. Insulation4Less
is a building
supply specialist and one of the largest and highest rated independent construction/ building material providers in the United Kingdom for both trade and DIY. For more information visit
https://insulation4less.co.uk
www.diyweek.net
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