DIY WEEK AWARDS 2021 WINNERS 2018


DIY Product of the Year Delta - Easy Click Door Handle


The Easy Click collection has a patented design that requires no screws or fixings. Fitted in under one minute with no tools required. Suitable for both internal and external use. Easy to remove for decorating/ replacement with special extractor tool. Features that impressed this year’s Awards judges include: unique patented design; 200,000 hours spring performance tested; 192 hours salt spray tested; fits all brands of lock and tubular latch; 25 year performance guarantee.


The Easy Click Door Handle is available in nine modern designs with four finishes. With no tools required to fit these handles any competent DIY’er can fit/replace their handles in under one minute. Easily removed for maintenance or decorating purposes. The judges felt these handles off true innovation in a functional market.


FINALISTS: Delta - Easy Click Door Handle (Urfic - Inter (UK)) – Winner!


Amtech Combination Ear Defender and Eye Protection (DK Tools) – Highly Commended TENZ from Perry (A. Perry) – Highly Commended Ladder Grips (Slip2Grip) – Highly Commended Peel TEC (C-TEC NI)


Industry Personality of the Year


Ricky Johal, Head of Marketing, Communications and Brand at DK Tools


Ricky has worked in retail since the age of 13, when he ran his father’s high street business every weekend. He then went on to study at Leeds College of Art, where he developed a disciplined eye for strong and responsive design, as well as fine art photography. In fact, some of his early work represented the college on a nationwide tour and was also published and exhibited regionally.


Eventually the bills had to be paid and Ricky landed his first ‘proper job’ with Home Retail Group, during its acquisition of Argos and Homebase. After some time he decided to change direction and moved on to work in the print industry as an account manager. He soon realised that he was on the wrong end of the production line, as he essentially wanted to influence the look and feel of the marketing materials that he was printing on behalf of the company’s retail clients. Morrisons Supermarkets subsequently gave him his first break and


this proved to be the perfect grounding for a successful marketing career across various retail sectors. After relocating to London, Ricky joined Sky Media Group, where he helped them launch the Sky Atlantic channel, while at the same time managing their retail estate across shopping malls nationwide. He was then given the opportunity to work for Canon, a truly global brand, where he was responsible for the in-store brand experience across Europe, Middle East and Africa (EMEA), as well as Russia. At Canon he defined the central guidelines for building shop-in-shop environments and rolled out interactive digital signage that incorporated market leading technology. This was at least five years ahead of other retail sectors.


S10 DIY WEEK OCTOBER 2021 Ricky then leveraged his by now vast experience with another leading


global brand, Fitbit, where he helped create and deliver new point-of- purchase solutions in record time for the launch of the company’s first entry into the smart watch market with Ionic. Eventually an opportunity to move away from corporate life presented itself with DK Tools Limited and the chance to shape the rebrand of its Amtech brand. Ricky was empowered to build his own team and work across all marketing channels, something he loves. Endorsements from The Telegraph Business Club and The Business Magazine soon followed, along with various awards, including the recent E-Commerce Solution of the Year, and now Industry Personality of the Year. We asked Ricky what the formula for success is: “My philosophy


on design is based on landing your campaign within a three second engagement window, because we digest 80 per cent of what we see, but only 20 per cent of what we read. You therefore have to cut through the visual clutter associated with the offline and online path-to-purchase. And as for my philosophy on marketing, it is to keep your message consistent, on-brand and optimised across


omni-channel


touchpoints, to maintain a seamless experience.”


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