SHOW REVIEW: SPOGA+GAFA 2026
T
hese days
every
exhibition or trade event must prove its worth not only for exhibitors looking for return on show
investment, but also for retail and decision maker influencers who travel to attend. Cologne-based spoga+gafa, the world’s biggest garden, DIY and BBQ trade fair, needs to demonstrate its value for money like any other. According to Clive Daley of export / import
SPOGA+GAFA 2027? WHY YOU SHOULD BOOK…
Clive Daley from market specialist and strategic development agency, Daley Hub, reports from spoga+gafa 2026 and looks forward to why you should book or visit in 2027.
consultancy, Daley Hub, spoga+gafa is still very much worth the investment and any aspiring export brand should be there. Despite the impact of world events.
Clive explains: “spoga+gafa brings together companies from the garden lifestyle sector and trade visitors from all over the world. Show director, Claudia Maurer describes the event in these terms, “where the outdoor living of tomorrow is shaped today. As the world’s leading trade fair for garden lifestyle and BBQ, spoga+gafa brings together the entire world of outdoor living…. a home for everyone who shapes, reimagines, and brings the outdoor lifestyle to life.”
In 2026, exhibitor numbers were down from 1,350 exhibitors – 2025: 1,600 – with many missing due to conflicts in the Middle East and Asia. And yet, 2026 showed better buyer engagement thanks to the show organiser’s changes, a plan which remains live into 2027. The number of new companies coming
28 DIY WEEK AUGUST 2026
on board remained reasonably steady with 380 new companies in 2025 and 304 in 2026 (including co-exhibitors and Asian group participants).
But, says Clive don’t be put off, by a few numbers. The buyers represented included Action, Aldi, Amazon, BBQ Land, B&Q, Begros, British Garden Centres, Bunnings, Carrefour, Costco, Dehner Gartencenter, Dobbies Garden Centres, EUROBAUSTOFF Handelsgesellschaft, Europa Möbel Verbund, Fritz Berger, GIGA-Einkaufsverband,
Globus
Baumarkt, Grillfürst, home24, Hornbach, Intratuin, Jumbo, Kesko, Kingfisher, Lidl, Lowe’s, Makro/ Metro Cash & Carry, Maxeda, SEGMÜLLER, Mr. Bricolage, OBI, REWE Group, Sainsbury’s/Argos, Sam’s Club, Schaffrath, Silvan,
www.diyweek.net
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