SHOW PREVIEW: GLEE 2026


exhibited at Glee previously as part of its wider UK presence, but its 2026 appearance will be the first under a revamped direct-factory supply model introduced in April. For retailers, the changes include 10-working-day lead times from the company’s Kleinheubach factory, carriage-paid ordering from £500, flexible RRPs and pre-priced pots. Scheurich has also


to include indoor and


accessories alongside ALPEN’s growing portfolio of saws, loppers, hedge shears and manual and battery-powered pruning equipment, including electric pruning shears. “What stood out most in 2024


refreshed its


packaging, point-of-sale materials and catalogue, while broadening its offer beyond its waterproof ceramics


outdoor plastics, premium wicker and watering accessories. “It is less a return and more a


fresh start,” explains Sam Bentham, UK Sales Manager at Scheurich UK. “Glee is the natural place to reintroduce a near 100-year-old family brand to UK buyers on our own terms, with a fresh look to go with the fresh start.” That fresh start will be hard to miss. Scheurich is planning a large stand, around 200 new SKUs and the launch of its 2027 catalogue. Highlights will include the artisan styling of Rustica, the deep ombre colours of Avora and new


was the quality of the conversations with buyers and retailers who were actively looking for innovative, premium products to strengthen their gardening categories,” says Mohamed Hajat, Director of Sales at Burton McCall. “We want visitors to experience first-hand the quality and innovation behind both brands and understand how premium, long-lasting tools can add value to their offer.”


That emphasis on longevity and demonstrable product performance is timely. As consumers scrutinise value more carefully, premium products increasingly need a clear explanation of why they deserve their


place on the shelf. The


opportunity to handle, compare and discuss tools in person remains one of the exhibition environment’s greatest strengths.


A heritage name looks to its next chapter Perhaps the most striking return comes from Jeyes, which last exhibited at Glee in 2016. Since ECS acquired the brand at the end of 2024, it has invested in expanding and revitalising the range while preparing for Jeyes’ 150th anniversary in 2027. The portfolio now contains more than 20 SKUs, making it the brand’s most comprehensive


outdoor


cleaning offer for many years. The iconic Jeyes Classic sits alongside ready-to-use formats and specialist solutions designed around the needs of today’s consumers.


“Returning to Glee is the


matt colourways for the best-selling Monaco family, all backed by the brand’s 100% waterproof guarantee.


Premium tools back on the show floor


Burton McCall also last exhibited in 2024, when it showcased FELCO and introduced Swiss tool brand ALPEN. Since then, FELCO has


continued to build


reputation for precision, durability, repairability and ergonomic design, while ALPEN has expanded its UK presence and product breadth. Glee visitors will be able to


explore FELCO’s established range of secateurs, pruning tools and


www.diyweek.net on its


perfect opportunity to share that journey with retailers,” says Farah ElZoheiry from Jeyes. “We want to demonstrate how we are investing in the future of the UK’s oldest outdoor disinfectant brand and how we can help retailers grow sales in the outdoor cleaning category.” As well as presenting the expanded range and new product developments, Jeyes will use Glee to offer retailers a first look at plans for its milestone anniversary. These will include promotional activity, competitions, marketing support and in-store opportunities planned throughout 2027.


Why the show floor still matters Across all four businesses, relationship-building sits at the heart of the decision to return. Lava Lite wants to deepen retailer partnerships


and introduce its


offer to new buyers. Scheurich is rebuilding direct UK relationships with


buying groups. Burton McCall is


focused


independents, on


strengthening


existing accounts while widening distribution for FELCO and ALPEN. Jeyes is reconnecting with the garden centres that have known the brand for generations, while introducing its revitalised offer to new customers. Their plans also demonstrate why a trade show remains particularly valuable for products that benefit from explanation, demonstration or tactile appeal. Waterproof ceramics, pruning tools, treatment products and category-wide cleaning ranges all become easier to understand when buyers can see the full offer, speak directly to the people behind it and explore how it might work in their own retail environment. As Sam Bentham puts it: “It


is


still the one place in the UK calendar where the whole trade - buyers, agents and press, is in the same room. For a brand doing what we are doing this year, there


agents


is no substitute.” Returning exhibitors are not


and


simply revisiting old ground. They are coming back with changed businesses, stronger propositions and clear commercial ambitions. For retailers walking Glee 2026, these familiar names may therefore provide some of the show’s freshest stories.


Glee confirms inspiring 2026 agenda


Headline keynote speakers, more than 20 expert-led seminars, two dedicated content stages and the return of the Glee New Products Showcase make Glee 2026 one of the industry’s most valuable destinations for business insight as well as buying. Visitors to Glee 2026 can now start planning their visit, with organisers unveiling a packed three- day content programme spanning Centre Stage and the Feed Your Business Stage. The agenda has been carefully curated to tackle the


continues on page 24 AUGUST 2026 DIY WEEK 23


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