SHOW PREVIEW: GLEE 2026


BACK IN THE MIX:


RETURNING BRANDS BRING FRESH INVESTMENT TO GLEE 2026


Established suppliers are heading back to the Glee show floor with broader ranges, new commercial models and renewed ambition for the garden retail market when the show returns to the NEC Birmingham on 8th–10th September.


T


he return of a familiar name to an exhibition can easily be treated as little more than a line on a floorplan.


Look a little closer, however, and the reasons behind that return often reveal much more about the direction of a business and its confidence in the market it serves. At Glee 2026, a growing group of established suppliers is


to the show after time away. Their stories are different, but common themes quickly emerge: investment, evolution and a desire to reconnect with garden retail at a moment


22 DIY WEEK AUGUST 2026


when products, purchasing models and consumer expectations are all changing.


Among those coming back are returning


Lava Lite, Scheurich, Burton McCall and Jeyes. Together, they span plant and lawn care, pots and planters, cutting tools and outdoor cleaning. Some last exhibited only two years ago, while Jeyes is making its first appearance at Glee for a decade. What unites them is that none is returning with the same proposition it brought before.


More than a return for Lava Lite For Lava Lite, which last exhibited in


2024, the decision follows a


period of significant brand and range development. Its horticulture and pet care offer has become stronger and more focused, with greater investment in sustainability, education and clear in-store communication.


“Coming back in 2026 feels like the natural next step for us,” says Kieron Tompkin, Co-Founder of Lava Lite. “The brand has grown, our range has matured, and Glee is still the place where meaningful retail relationships begin. It is the show where people come ready to discover something new.” The company will bring Aqua Nuggets, Grass Guard Plus, No


Gnats and its wider plant care portfolio to the show, alongside developments focused on soil health, pet-safe lawn care and water clarity. Yet its return is about more than


introducing products. Lava Lite is placing increased emphasis on merchandising, education and sell- through support, reflecting the pressure on retailers to make every fixture work harder and ensure new ideas can be understood quickly by customers.


A fresh UK start for Scheurich Scheurich’s story is different again. The German family brand has


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