SHOW PREVIEW: GLEE 2026 Donald Cooke to debut Garden Bites
This September, Donald Cooke Ltd, will be making its Glee debut with Garden Bites, its colourful range of vegetable-based dog treats. Founded in 1900 and still wholly owned by direct descendants of the founding family, Donald Cooke Ltd may be a new name to many garden retailers, but it brings more than a century of business experience and a strong track record within the independent pet sector. So, what exactly makes Garden
Whistler to make UK debut at Glee as new name in premium wild bird care
Whistler will make its official UK debut at Glee 2026, introducing garden retailers to a new premium wild bird care proposition from Hall 20, stand H56. Built around the concept of Avian Intelligence and a simple ambition to feed British birds better, Whistler has been created to bring fresh thinking to a category traditionally driven by familiar formats and conventional presentation. Products are developed in collaboration with avian experts, informed by the needs of Britain’s varied birdlife and supported by a wider commitment to research, conservation and bird wellbeing.
But for Whistler, Glee is about
more than simply launching six new products. It marks the beginning of a longer-term journey in the UK, with ambitions to build a broader bird care proposition, support retailers with stronger category thinking and create more reasons for consumers to trade up.
The debut collection has deliberately been kept focused, spanning seed, suet and feeding hardware.
The range gives retailers an accessible entry point into Whistler across key bird care categories, combining recognisable consumer needs with a distinctly Whistler approach to nutrition, design and presentation. Crucially, it also creates a platform that can be built upon over time.
Whistler will exhibit at Glee 2026 in Hall 20 on stand H56.
Bites different? At the heart of every chew is at least 55% sweet potato, giving the range a distinctive point of difference within the vegetarian dog treat market. The treats are 100% gluten-free and enriched with natural
mint oil, whilst their shapes are designed to help massage gums and clean teeth as dogs chew. But health credentials are only part of the story. Garden Bites has been designed to be fun. Their garden-inspired appearance could also create some interesting merchandising opportunities for retailers, giving buyers scope to position the products within dedicated pet areas or explore more creative cross-merchandising opportunities around the wider store. Visit Donald Cooke Ltd at Glee 2026 on stand 20H78 to discover Garden Bites, meet the team and find out whether Twizzlers, Fruity Friends and a little more colour could be the next addition to your pet category.
GARDENA and Flymo return to Glee with innovation showcase
Leading garden care brands, GARDENA and Flymo, are set to return to Glee 2026 to showcase a range of innovations designed to help gardeners care for their outdoor spaces with greater ease, efficiency and confidence. Visitors to stand 8A40- B41 at NEC Birmingham from September 8-10 will be among the first to discover what’s next from the two trusted brands as they unveil new additions to their 2027 ranges, spanning watering, lawncare and garden maintenance.
Alongside the brand’s best-selling
core ranges and eye-catching displays, GARDENA and Flymo will showcase future-focused solutions designed to address some of the
ElectRoad to make garden retail debut at Glee 2026
Destination EV charging specialist ElectRoad is bringing a clear commercial message to the sector: your car park could be one of your most underused revenue-generating assets. Exhibiting on stand 17J53, ElectRoad will show garden retailers how EV charging can be integrated into the customer journey, creating recurring revenue while supporting longer dwell times, customer loyalty and future-facing sustainability goals. Unlike traditional Charge Point Operators, ElectRoad works in partnership with retailers, enabling them to retain ownership of their charging infrastructure and customer relationship.
Meet ElectRoad at Glee 2026 on stand 17J53, or find out more at
www.electroad.uk.
biggest challenges facing today’s gardeners, from making more efficient use of water to reducing the time and effort required to maintain healthy outdoor spaces.
Whether retailers are looking to refresh their
ranges, identify emerging trends or discover the latest innovations in garden care, GARDENA and Flymo will be welcoming visitors to stand 8A40-B41 throughout the show.
GIMA brings international buyers to Glee with Gardenex Hosted Meetings
GIMA is helping Glee exhibitors unlock new international opportunities this September with the return of its Gardenex International Hosted Meetings programme. Taking place across all three days of Glee 2026, the meetings will give exhibitors the opportunity to sit down one-to-one with established retailers, importers and distributors from across Europe and the USA. Delivered through Gardenex, GIMA’s dedicated international trade service, the speed-networking programme is designed to make international business development more focused and accessible, with each meeting lasting 10 minutes. Crucially, meetings are buyer selected. Participating international
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buyers review exhibitor applications and choose the businesses they are most interested in meeting, helping to ensure that conversations are relevant and commercially meaningful for both sides. To register interest, view full company profiles and individual buyer requirements, visit:
https://gima.org. uk/gardenex-international-hosted- meetings-at-glee.
New products and exclusive offers from Zest
Timber garden product and outdoor leisure specialist, Zest will be unveiling a host of new products at Glee (stand 20E10–F11), expanding its award-winning outdoor entertaining range, and launching a collection of planters in a variety of styles and price
points.The new ranges will be accompanied by exclusive show offers and customer updates including the company’s new B-Corp status. Products on show will include
Zest’s new Verona Outdoor Kitchen, new Sophie seating and dining range, and new Rydal Pergola Seat that combines a clean-lined pergola frame with integrated fixed seating. The new Lily Chair will be another popular addition, amongst a host of new product launches. The Zest stand will also showcase the brand’s extensive range of GYO products.
AUGUST 2026 DIY WEEK 27
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