NEWS


Weber undertakes nationwide experiential activity to support retailers during peak barbecue season


Weber, the global leader in outdoor cooking innovation, technology,


has launched the


and products, its


ever experiential event in partnership across


with


biggest retailers


nation. The


‘Discover Weber’ tour showcases the latest Weber product offering with hands- on demonstrations as retailers


CMO’s success keeps on building


head into prime barbecuing purchasing season. With 1,134 live days across 200 locations throughout the summer, the activity aims to drive footfall to stores, increase dwell time, and excite potential customers.


Skilled Grill Instructors will facilitate more than 60 cook-a- long sessions per day per store,


guiding consumers though


a personalised five-minute barbecue masterclass cooking either steaks or pizza on one of Weber’s award-winning barbecues.


Jon Finch, Grilling Experience Manager at Weber, said: “In the past two years sales of barbecues have hugely increased. The Discover Weber


events give us the opportunity to share our expertise on how to cook the ‘Weber Way’ and enables customers to experience gas, charcoal, and wood-pellet cooking before deciding which they prefer.


“This activity provides our retail partners with additional support to drive sales this summer. In addition to the experiential


Toolstation helps fund construction of new communal space at Wembdon


Toolstation, one of Britain’s fastest growing suppliers


of


With the builders’ merchant market


itself enjoying


significant growth, CMO Group PLC, one of the UK’s largest online-only


of building materials, has reported positive


results


retailers for


the year ending 31 December 2021, with increases in sales, gross profits and adjusted EBITDA, reflecting an increase in market share. The results come less than a year after the e-commerce builders’ merchant successfully listed on the AIM market of the London Stock Exchange and show robust organic growth, with revenue up by 46 per cent to £76.3m and adjusted EBITDA up by 42 per cent to £3.7m, year- on-year. CMO has expanded its market share by 11 per cent, as sales continue to increase across all of the company’s eight online superstores which include Door Superstore, Roofing Superstore, Drainage Superstore, Insulation Superstore and CMO Trade. This strong performance has been bolstered by CMO’s acquisitions of Total Tiles and more recently JTM Plumbing.


Commenting, CMO Group


PLC’s CEO Dean Murray said: “CMO’s strategic goal is to provide our customers with everything they need to build and maintain their home. We have enjoyed further success over the last year achieving sales, margin and profit growth whilst expanding our range of products.”


www.diyweek.net


tools, accessories and building supplies, has announced its latest tie-up with the Volunteer It Yourself (VIY) social enterprise, helping fund a construction project at Wembdon Village Hall, based in Bridgwater. The project oversaw the creation of a dedicated youth space within the Hall for local young community members to utilise for social activities and gatherings.


Originally built in 2017,


Wembdon Village Hall is a community centre that offers a wide choice of sporting facilities and event space capable of seating 180 guests. However, part of the building was never completed upon construction. With a clear need in the area for a dedicated youth space that


serves the growing population of local young people, Toolstation partnered with VIY complete the project.


Over a total of 103 days,


VIY created a new youth and community space in the unfinished part of the building, including erecting walls, implementing storage, laying flooring, plastering, and decorating. The project saw 31 participants, aged between 14-24 years, learn hands-on skills and get involved in the construction planning process, whilst building a communal centre they can take advantage of over the coming years.


to help


These volunteers were sourced from local community groups, including Bridgwater & Taunton Construction College who had strong ties with the Village Hall and saw the project as the perfect opportunity to offer work experience for their students. The initiative is helping more young people learn DIY and trade skills and to consider a career in the construction and building industry. The construction of a new communal space in Wembdon Village Hall is the sixth VIY project which Toolstation has helped to fund, with previous projects including the creation of an outdoor social and exercise space for Coventrians RFC in Coventry, the rejuvenation of a community centre in New Malden and the refurbishment of Southbrook community centre in Daventry.


Walk through virtual floor plans with Houzz Pro


backdrop of their current home, using the Houzz Pro app.


“At Houzz, we’re focused on building technologies that make the home renovation and


design


Houzz Inc., the leading platform for home renovation and design, today introduced a new Augmented Reality (AR) feature for 3D Floor Plans in Houzz Pro, the all- in-one business management and marketing solution for residential construction and design professionals. Now, pros can walk homeowners through a virtual tour of their finished


project against the experience more


productive and enjoyable for industry


professionals and their


clients,” said Alon Cohen, Houzz co-founder and president. “In the past year, the number of 3D Floor Plans created using Houzz Pro has more than tripled, signifying the important role that visual tools play in client communication. Now,


their space will be transformed.” With the AR view for Houzz Pro 3D Floor Plans, pros can provide a life-sized walkthrough to better communicate the value of making major changes to a home, such as adding or removing walls, windows, cabinets


or islands.


Pros can also easily show clients how proposed products and materials, such as worktops and furniture, will fit within their homes, speeding up the decision making and purchasing process. The 3D Floor


Plan


we’ve created a true AR-enabled experience for residential construction and design pros to immerse their clients in a proposed renovation or redesign and better visualise how


tool is


included with any subscription to Houzz Pro, which helps pros run an efficient, profitable business and makes it easy for them to reach new customers, all while delivering a standout client experience.


element, we’ve implemented a social media and PR campaign as well as providing retailer marketing toolkits to maximise the opportunity and increase awareness for another successful season.”


Football legends officially open MKM Aldershot


Footballing legend Jimmy Floyd Hasselbaink and commentary supreme Martin Tyler have teamed up to launch MKM’s new Aldershot branch, which officially opened its doors to the trade and public on 9 May. Customers, fans, and staff all


witnessed ‘Just how the pros do it’, with twice Premier League Golden Boot Winner, Hasselbaink, taking penalties against MKM Aldershot Co-Branch Director, Matthew Ince, while Martin Tyler provided expert commentary on the proceedings. Matthew Ince, MKM Aldershot’s Co-Branch Director, commented: “Having two football icons in Jimmy and Martin come down to help officially open our new branch was absolutely fantastic. It was an incredible day, with plenty of customers in attendance to celebrate with us. We’re delighted to have opened our doors and are looking forward to providing a first-class service to customers in the local area.”


In addition to Jimmy and Martin helping to open the new branch, MKM Aldershot also announced a charity partnership with Help for Heroes on the day, highlighting the branches’ local ties and understanding of the area’s rich military heritage. All-time leading Aldershot FC goal scorer, Mark Butler, also attended the opening, in recognition of MKM becoming a sponsor of the club, further cementing the branches’ place within its local community.


MAY 2022 DIY WEEK 7


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