EVENT PREVIEW: GLEE 2022
EVENT PREVIEW: GLEE 2022 Event Preview: Glee 2022
GET READY FOR THE FESTIVAL
I
n 2022 Glee will take place in late June (28th – 30th, NEC Birmingham), which means
the show will benefit
from a summer festival feel unlike never before. Not only will visiting retailers be better armed with their range needs for the year ahead following the peak spring sales period, but the June timing will provide outdoor entertaining brands with a chance to shine thanks to Glee’s new outdoor cooking demonstration area. A first for Glee, this dedicated
area – located in the outdoor area at the rear of Hall 20 - will create a central networking hub where suppliers of outdoor cooking solutions will create a mouth- watering
backdrop. The wider
outdoor entertaining portfolio of products including fire pits, patio heaters, artificial grass will also debut in this area, making for an unrivalled interactive showcase. Glee Event Director, Matthew Mein says: “Traditionally at Glee, outdoor entertaining brands have
14 DIY WEEK MAY 2022
Picture the scene – it’s late June and the sun is shining. The garden retail sector has come together to showcase the latest innovation and merchandising solutions ahead of the 2023 season, to source new trading partners and to network with peers. The smell of barbequed food drifts through the open doors as suppliers demonstrate their latest grills, pizza ovens and smokers and post-show drinks take place in the warmth of the late afternoon sun… this isn’t a false reality, this is Glee 2022!
been able to display their products on stand but being able to fire them up to really show what they are capable of has always been more of a logistical challenge. Gone are those days however, as our new June timing enables us to make the most of the warmer
summer weather
and take these demonstrations to the great outdoors, enabling retail buyers to
in store. Whether it’s truly understand the
functionality of the products on offer, ultimately increasing upsell potential
barbeques or fire pits, smokers or the latest faux grass, this new area
will be one not to miss for anyone wanting to increase their outdoor entertaining offering in 2022 and beyond!”
Celebrate at the Glee Party In a move to further optimise Glee’s new date, it has been confirmed that a special ‘Glee Party’ will take place on Tuesday June 28th. This gathering of exhibitors and visitors post-show will be a great way to unwind after the first day of the event, as well as continuing sales conversations that began on stands. Taking place within Glee’s new
OFGLEE
outdoor cooking hub, the party will (hopefully!) enjoy the great British sunshine and the longer summer evenings.
Ten reasons not to miss Glee 2022 Home to the biggest brands
in
gardening, plus a host of exciting new innovators, Glee 2022 is set to be THE place to boost your retail offering for the year ahead. Last year the show welcomed highly transactional and quality buyers from a host of multiple and independent garden centres,
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