RANGE REVIEW: OUTDOOR LIVING
the nation is clearly preparing to spend more time at home and in their gardens this summer. With fewer people flying overseas, and more thought going into
W each
purchase made, it seems the UK is now looking for quality and longevity over all else – especially when it comes to outdoor setups. With this in mind, Harbour Lifestyle, specialist in luxury outdoor furniture, has revealed its top selling item this summer season - with its premium pieces more in demand by the nation than ever before. Joel Garthwaite, Chief Marketing
Officer at Harbour Lifestyle, comments: “This year, we are seeing a rising trend in our
customers
looking to invest in their outdoor spaces, rather than impulse buying. Customers are really starting to see the value in purchasing hardwearing, durable pieces that will last - rather than the flimsier, easily weathered furniture. We have also noticed that within the garden furniture industry, pieces made of more fragile textiles are becoming less popular this year, as consumers begin to discover that they need to be substituted more often due to wear and tear. “So, with this in mind, it’s clear consumers are looking for longer lasting alternatives – a trend that is apparent through recent sales behaviour. Our Panama aluminium range has seen an exponential interest - and has proven to be the ‘must have’ piece this summer - with
ith the cost of living consistently rising, and a 47% increase
in
time
spent outdoors post pandemic,
Investments
an 80% increase in sales within the past month, becoming our bestselling furniture piece of April.
“This comfortable yet classic corner sofa has been created using ultra- resilient materials that are designed specifically to withstand the typical (and slightly unpredictable!) British weather. It’s robust, sturdy design reassures customers that the cost of their garden furniture is an investment, so that they will not need to re-purchase due to weathering and damage. The nation is making more calculated purchases than ever before - they want to ensure their money is spent in the most effective way possible. Plus, with a huge proportion of the nation planning to stay at home this summer, people are looking to invest in their outdoor
over ImpuLses Luxury garden furniture brand, Harbour Lifestyle, reveals how consumers are changing their mindsets when it comes to purchasing garden furniture.
spaces to ensure they are a pleasant yet resilient space to enjoy with family and friends. We are truly seeing a shift in purchasing behaviour – and brands need to be ready to cater for this national revolution.”
• For more informa- tion about Harbour Lifestyle, please visit www.har- bourlifestyle.
co.uk
www.diyweek.net
Discover ou Now in
recycled bottles
*Source: GfK Total Plant Food, MAT April 202
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