EVENT PREVIEW: GLEE 2022
high street and department stores, builder’s merchants, and online retailers, and this year is set to be no different as the popularity of gardening continues to soar. With so much to see, there has never been a better reason to ensure that Glee 2022 is firmly in your diary but, if you still need persuading to get out of the office, here’s ten reasons not to miss what is set to be the biggest Glee for many years!
virtually, the reopening of events in 2021 proved that there is no substitute for face-to-face interaction. Whilst normality has largely resumed, exhibitions are continuing to ride this wave of popularity, as reflected in the high levels of bookings that are taking place. To-date Glee 2022 is over
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No substitute for face-to- face – After several years of communicating and showcasing new products
80% booked and, when full, will represent the largest gathering of new and existing garden and outdoor living brands under one roof anywhere in the UK. Can you afford to miss out?
A new dateline to suit your buying needs – In 2021 the Glee team undertook an in-depth consultation with key stakeholders, representing
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suppliers, retailers and trade associations.
The outcome
of
these discussions was that moving Glee to a different time of year would better reflect and support the ongoing development of the garden retail supply chain and associated buying cycles. As
a
result, Glee will now take place in late June 28th – 30th, helping retailers to place orders at a time to suit extended lead times.
covering eight core product sectors – Garden Care, Landscaping & Garden Decoration, Outdoor Entertaining, Plants, Home, Gift & Clothing, PAW (Pet & Animal Wellbeing),
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Experiences, and Food & Catering. With so many brands under one roof, retailers can expect to see the
Eight product sectors to choose
from – Glee 2022
will be home to hundreds of exciting brands, together
biggest profile of new products and innovation as thousands of new range additions are earmarked to exclusively launch ahead of the 2023 season at this year’s Glee event.
The importance of newness – Differentiating yourself from the competition is an important part of retailing. Stocking new and unique brands is an easy way to ensure you are offering something different, which is why a trip to Glee will always pay dividends. From the dedicated Innovators Zone - home to inventors and entrepreneurs offering exciting grass-roots product development and one- off design ideas - to the 100 plus new brands that will be making their Glee debut in 2022, every step around the show will be sure to uncover something exciting.
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