PRODUCT NEWS
Fiskars creates bee-friendly garden to mark World Bee Day 2022
Fiskars, one of the UK’s leading gardening tool suppliers, has teamed up with several green fingered influencers to support the vital bee population as part of its Urban Gardening project.
To mark World Bee Day on 20 May 2022, FISKARS worked with Manchester Settlement, a charity that delivers a range of services to meet the developing needs of individuals, families, and communities, to create a ‘bee-friendly garden’ at Abbey Hey Allotments in Manchester. Four Instagram content creators, Jon Dickinson (@ TheHandsomeGardener), Jason Williams (@CloudGardener), Yasmine El-Gabry (@MCRUrbanGardener), and Sarah Armer (@ FromSarahsGarden), joined together to transform the allotments using Fiskars tools. In addition, Keter, the global leader of outdoor storage solutions, also lent its support by donating a number of its planters to the allotments. The Urban Gardening project forms part of Fiskars’ global ‘Plant Seeds, Help Bees’ campaign, which has been providing ongoing support for the bee population since 2020. Georgina Taylor, Marketing Manager at Fiskars UK, says: “Bees
are essential to the wellbeing of our planet, and as one of the most industrious pollinators, they work hard to keep our gardens healthy and thriving. “With several bee species under the threat of extinction, we want to help make a positive impact on the nation’s bee population as much as possible. Our Urban Gardening project is just one of the ways we are
GARLAND Products is launching over 50 new products at Glee 2022 (Stand: 20H30-J31). The company’s Super Tough covers range will now also be available in black in order to make them well-suited to modern furniture trends and colours.
New extra value packs that include screw eyes, vine eyes, wire fleece and fabric pegs make them particularly suitable for larger gardening jobs. A new leaf design, available in four sizes, has been added to Garland’s plant support trellis range.
Garland’s new budget Black XL High Dome
Propagator will enable garden centres to offer customers a great value promotion, whilst not affecting their core range and sales.
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sales@garlandproducts.com n
www.garlandproducts.com
WEBER, the global leader in outdoor cooking innovation, technology, and products, has launched its biggest ever experiential event in partnership with retailers across the nation. The ‘Discover Weber’ tour showcases the latest Weber product offering with hands-on demonstrations as retailers head into prime barbecuing purchasing season. With 1,134 live days across 200 locations throughout the summer, the activity aims to drive footfall to stores, increase dwell time, and excite potential customers. Skilled Grill Instructors will facilitate more than 60 cook-a- long sessions per day per store, guiding consumers though a
30 DIY WEEK MAY 2022
providing our support this year as we continue our ongoing commitment as part of our ‘Plant Seeds, Help Bees’ campaign to help the bees survive.”
As part of the project, Fiskars is also encouraging gardeners to create their own bee friendly havens in their gardens by providing advice on its various communication channels.
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Pattern made possible outdoors with new additions to VERONA’s Al Fresco tile collection. With their ability to transform external spaces into something special and provide an ‘extra room’ outside of the home, it’s no surprise there’s such demand for outdoor porcelain. To coincide with summer garden scaping
projects, Verona has launched a series of new additions to its Al Fresco porcelain tile collection including new extra-large formats, neutral colours and eye-catching patterns. Fans of the vintage look can bring pattern to their garden with Welford Royal Ivory. A nod to heritage encaustic tiles, this stunning design complements the existing Welford Ivory. Featuring a warm base colour, both tiles are available in a versatile 600 x 600mm format.
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www.alfrescotiles.co.uk
personalised five-minute barbecue masterclass cooking either steaks or pizza on one of Weber’s award- winning barbecues. The activity will hero Weber’s
charcoal Master-Touch E-5770 plus the Weber Genesis EPX- 335, which is new for 2022 and is the brand’s most advanced gas grill in 15 years, and the Traveler portable barbecue. The new wood-pellet SmokeFire will also be demonstrated so customers experience all cooking options. It’s anticipated 63,000 steaks will be grilled and 70,000 pizzas baked and enjoyed by visitors during the campaign.
Jon Finch, Grilling Experience Manager at Weber, says: “In the past two years sales of barbecues
have hugely increased. The Discover Weber events give us the opportunity to share our expertise on how to cook the ‘Weber Way’ and enables customers to experience gas, charcoal, and wood-pellet cooking before deciding which they prefer. “This activity provides our retail partners with additional support to drive sales this summer. In addition to the experiential element, we’ve implemented a social media and PR campaign as well as providing retailer marketing toolkits to maximise the opportunity and increase awareness for another successful season.”
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discover-weber.com
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