RANGE REVIEW: OUTDOOR LIVING
ZERO IN SUMMER INSECT CONTROL
invading insects. Wasps, mosquitos, flies, and ants can all spoil a perfect outdoor party if they get out of hand. So, it’s not surprising that the market for specialist outdoor insect control products seems to have grown rapidly over the past few years too. Zero In Summer Insect Control is a complete range of
O
more than 40 poison-free products designed exclusively for use outside. From excluding wasps from a children’s party to keeping flies away from the barbecue, during the day and into the evening, there’s a perfect ZeroIn product. To take advantage of this rapidly growing demand, STV have developed attractive and adaptable display solutions that are designed to make it easy to locate ZeroIn close to other outdoor leisure categories. Volume lines are available in the unique ‘stack-a-pack’ format which makes it easy to create instant displays wherever they are needed. In addition, there is now a full, permanent range
merchandising solution for the range. Nick Hood, Marketing Manager says: “We think there’s a big
utdoor living and entertaining has become a huge trend over the past two years, whilst travelling further afield for socialising with friends and family has been restricted. However, warm weather and long evenings outside are also the perfect conditions for
opportunity for more sales of outdoor insect control products. Displayed close to the outdoor living category, these products present a great impulse purchase opportunity. That’s why we’re investing in new merchandising equipment, and we’ve made all the volume lines available in our new Stack- a-pack bulk displays that are quick and easy to position when needed.”
• To find out more about the Zero In range of outdoor insect control, go to
www.stvuk.com, call 01953 881580 or email:
info@stvuk.co.uk
GROW MORE WASTE LESS
Reducing our plastic footprint
Recycling is important, yet we really should be doing more to reuse the packaging we purchase and in doing so save money too. At Evergreen Garden Care we have launched the first Refill Stations in Garden Centres and introduced bottles and jars for life.
Our Tomorite® Liquid Refill Station was trialled in May
and June at the Notcutts Rivendell Store and focused on a set 1 litre fill, with pricing comparable to a pre-filled bottle.
British Garden Centres Playhatch store is trialling a Miracle-Gro®
Grass Seed and Granular Plant Food Refill
Station where consumers only buy as much as they need. Both stands have created standout and consumer engagement, so watch this space!
Miracle-Gro® is a trademark of OMS Investments, Inc. and is used under licence from OMS Investments, Inc.
www.diyweek.net JUNE 2022 DIY WEEK 29
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