DIY WEEK AWARDS 2022 WINNERS DIY WEEK AWARDS 2018 Editor’s Choice Award


Kraus Herringbone LVT with integrated underlay


New for 2022, QEP UK has introduced Kraus Herringbone LVT flooring which features an integrated underlay. The complete range comprises eight stunning designs featuring four greys and four browns. Varying from rustic and washed-out complexions, to high grain contrasts, the range has been carefully selected to suit all interior needs. The flooring features an easy click system, is 100% waterproof, includes integrated underlay, cuts easily with a knife, is dust free and hypoallergenic during installation and is easy to clean and maintain. It also features a 0.55mm wear layer making it more resistant to scruff and scratches compared to others on the market. In addition to the points noted above, market research suggests that herringbone pattern flooring is very prevalent at present and popularity is still growing. Demand is increasing all the time for Kraus LVT Flooring and


there are several reasons why. Combining durability and style, LVT is considered to be one of the most versatile floors. Unlike hardwoods and laminates, the Kraus range is 100% waterproof, so it’s ideal for kitchens and bathrooms. With no fear of expansion from liquids, it’s very easy to keep clean. A click fit system makes it quick and easy for any eager DIYer to install, requiring only a knife, a tape measure, mallet, tapping block


Retailer of the Year


Up To £50 Million Turnover Category – Thorns DIY Over £50 Million Turnover Category – ManoMano


Thorns is a unique, independent and family run DIY store which has been trading in Norwich since 1835. The DIY store has eight departments which stock thousands of items for home, garden, industrial, agricultural and commercial use. The business takes pride in its reputation for being Norwich’s leading independent DIY store and providing its customers with a personal and friendly service. At the beginning of January 2020, Thorns decided to try and expand its brand online with a new ecommerce site. The website, even without being promoted started to get orders, and in the first three months Thorns only accepted orders from Norfolk as the store was literally swamped with demand. It took over 1,350 orders online and £33,500 of sales and over £120k sales in-store. The team was fantastic, and everyone adapted to the new way of working dealing with online, telephone and email orders and doing local deliveries. In September 2020 Thorns launched a digital campaign with Google Shopping which has been a great and inexpensive tool at driving more traffic to the website and has helped to spread the word about the brand. In its first year online, Thorns generated over £92,800 of sales and took


over 3,510 orders. The company’s future goals are to expand its range online, export its database to its eBay platform, build on its newsletters, and it is in talks with some of its suppliers to export their database into the website and offer giveaways. Online has enhanced Thorns’ business model and has filled the business with confidence for the future. ManoMano was launched in France in 2013 by DIY enthusiasts, Christian Raisson and Philippe de Chanville. When starting the marketplace, Christian and Philippe had one mission – to help make the DIY, renovation, and gardening experience easier than ever for customers,


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helping them to shape their world and their own vision. ManoMano’s aim is to


become the digital leader specialising in DIY, Home and Garden; its strategy is focussed on empowering customers to take on projects through its one stop shop offer of huge choice (+10M products) at great value, coupled with inspiration and advice – all from the comfort of your own sofa. Nine years on, it is now Europe’s largest home improvement and DIY marketplace and takes pride in being a technology-first challenger brand offering a real alternative to traditional bricks and mortar DIY stores and eCommerce generalists.


ManoMano operates in six countries – France, Belgium, Germany, Spain, Italy, and the UK. Since launching, ManoMano has experienced a consistent track record of double-digit growth and in 2020 it doubled its sales turnover to reach a milestone of €1.2BN. It also saw an impressive increase in traffic to its website: 50M monthly visitors (+70%) with 7M active customers (+100%), as well as a x3 uplift in traffic during the Covid lockdown periods.


FINALISTS: Thorns DIY – Winner (Up to £50m turnover) ManoMano – Winner (Over £50m turnover) CDSL – Highly Commended


Dad’s Shop Dae-It-Yersel Brewers


UK Flooring Direct JUNE 2022 DIY WEEK S7


and pull bar. The integrated underlay also reduces installation time and allows it to be fixed over existing flooring. LVT can improve quality of living thanks to quieter and warmer floors. It’s maintenance free, thanks to a UV layer that prevents stains and scuffs. Kraus residential customers also have peace of mind from a 25-year guarantee.


This range of flooring includes a number of interesting new features


that really impressed the judges. It’s good to see innovation in an established product class, which is why it was considered worthy of winning this year’s Editor’s Choice Award.


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