RANGE REVIEW: HOUSEWARES


materials in their work. These are products that address pollution and have an ecological agenda; something that is essential as consumers become more concerned about environmental damage and climate change, and their awareness grows regarding how their individual choices, purchases and actions can have a positive or negative impact. • FELLOWSHIP: This trend promotes the power of ‘the collective’ –working together to carve out a better future. It has a global outlook; celebrating cultural diversity and placing ethics at the centre of decision


paper sandwich bags, and non-stick parchment roasting bags, all created to have the least environmental impact and the lightest carbon footprint possible.


seen across


Re-usable water bottles were the show –


almost


everywhere you turned – and buyers showed great interest in these lines, particularly Kitchencraft’s Built range, which included a new animal print design and ombre glitter finish - the latter of which gained the most traction.


making. Collaboration


and community are key, including community farming initiatives. It is experimental, colourful and joyous; showcasing a mix of patterns, materials and products relating to preparing spicy world cuisines as consumers use food as a vehicle to travel the world and have a global adventure in their own kitchens. • THE TRAVELLER: The overall style takes its aesthetic cues from a mature luxuriousness; an understated glamour, with products that are controlled, sophisticated, robust, made


to last, precisely


crafted and pristine –demonstrations perhaps of our attempts to bring order, stability and control into our lives at a time of great instability and disorder in the world.


inky


Dark woods, dark marbles, blues,


brass, exquisite


glassware, statement serveware and beautifully-laid tables set the tone of this trend that reimagines fine dining for a modern era with Art Deco influences, as we enter the roaring 2020s!


In keeping with the Game Changer


trend, there was a real focus on eco at the show, with ranges that aim to help consumers lessen their impact on the environment – from those made with recycled plastic and eco-friendly materials, to on-the-go cutlery sets in carry cases, and


natural cleaning products.


Eddingtons’ Full Circle range was picked out by Scarlet Opus, with its In A Nutshell scrubber sponge and Neat Nut scour pads made from walnut shells and recycled plastic. Walnut shells work as a natural abrasive to scrub surfaces without scratching. They use less energy to produce and totally break down when thrown away. They also won’t cause a reaction if users are allergic to nuts.


and


Meanwhile, If You Care kitchen household


products and were


highlighted on the Brand Showcase, with items, such as its re-usable natural rubber gloves, FSC, compostable


chlorine-free 16 DIY WEEK 28 JUNE 2019


Addis marketing manager Janine Davies tells DIY Week: “It is the start of our eco journey. We are phasing in recycled plastic and it will replace other colourways over time.” She continues: “We are a plastics manufacturer but, in terms of our communication to the consumer, we are trying to explain there is a big difference between what we produce and single-use plastic. We have products that are 100% recyclable and we are also encouraging upcycling plastic.” The company


showcased a


number of new launched lines at the show, all of which were received well by visitors but the eco story had the biggest interest, Janine says. The plot-to-plate


trend is still


strengthening, says Scarlet Opus, with more people growing their own food, whether it is on allotments, in their gardens or balcony containers. Veritable’s indoor garden proved a big hit at the show, as CEO Nicolas Gehin says: “People have been drawn to it like a moth to a flame.” Designed to fit on a kitchen counter – and even has the capacity to grow inside a darkened cupboard, Nicolas explains – the hydroponic garden is fully automated, in terms of lighting and watering, with the light blinking blue to let users know when the water reservoir needs to be topped up. Pre-seeded lingots made


from vegetable material


enable users to grow their own produce at home, with a variety of models available, including the classic,


a smart version, which


adapts to ambient lighting, and then the connected model at the top end, which allows users to connect to an app on their phone.


Stocked in cookshops, department


stores and garden centres throughout its native France, and other parts of Europe, Veritable gardens are also listed in Lakeland, Selfridges and, in Ireland, lifestyle retailer Brown Thomas. Haus has just agreed a deal to distribute the range in the UK. A total of 53 varieties of plants are available, including classic herbs, soft fruits and edible flowers. “There is a strong desire to know more about where your food comes


from and this grows right in front of you,” explains Nicholas. “For many people it is a great opportunity to have some kind of garden. We also want easy success because a lot of people are lacking in gardening skills, which is why we even have a guarantee on the lingot. But it’s not about the gardening experience, which is why the product needs to work perfectly by itself without any intervention. For the end consumer, we don’t even talk about the hydroponics or technology – for them, the end result is what matters.” Add-on products are also


available, including multi-blade scissors to harvest the plants and a pollinator brush, which is needed for growing strawberries indoors - “but that is about as technical as it gets,” says Nicholas, adding that “it is also educational and fun for users, particularly children.” The more unusual plant varieties available also tap into the Satori trend, with plants that are difficult to get hold of in the UK, such as Chinese chives, Thai basil, Japanese parsley, and other Asian flavours. Also in keeping with this trend


were a host of bento boxes and Japanese-style cutlery. Scarlet Opus believes the Tokyo Olympics next summer will see consumers to become more curious about and confident with Japanese ingredients, flavours and dishes. It also anticipates that TV cooking shows, food magazines, supermarket magazines, and bloggers will be exploring Japanese cuisine. In turn, consumers will be looking for serveware and tableware that enables them to present this food to best effect; with appropriate platters, long plate shapes and even bento box-inspired tableware shapes


expected to be desirable next year. Examples were found from Mepal, Black + Blum, and the Latitude cutlery range from Notos. Glitz and glamour, in line with


the Traveller trend were also seen across the show, with barware still very much in favour and examples showcased by Kitchencraft and Premier Housewares. Copper and gold were also popular colourways, from cutlery and serveware, to decorative accessories and even bathroom ranges, such as Premier Housewares’ Neptune range. National account manager Jayne Lasley says: “Copper is a core colour now; it’s not going anywhere. Gold will definitely be stronger this season but copper is here to stay for some time. Marble is also still really strong and we have carried that over onto our utensils this year.” She adds: “Bathroom is a category that seems to be really over performing now, so we keep adding. Our Neptune range, with its rose gold accents, has been really popular at this show and received a lot of attention.”


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