RANGE REVIEW: HOUSEWARES
EXCLUSIVELY T
Exclusively Housewares & Electrical 2019 ended on a high, with retailer attendance on the up and the Trend Hub more popular than ever. Fiona Garcia reports on the biggest trends seen at the show
he 2019 Exclusively shows
ended
with exhibitors in excellent spirits, say organisers Brooke House Exhibitions,
owned by the British Home Enhancement Trade Association (BHETA). The number of core show visitors was on a par with previous years, whilst there was an increase in the number of retailers attending, although the number of buyers per retailer dropped.
The show’s overall attendance
rose by just over 5%, fuelled by a relatively new breed of visitors to the show; the influencers and consumer press. More than 150 exhibitors showcased their brands over the two days, June 12-13 and the feedback from these companies was positive, with many commenting on the quality of visitors to their stands, including new customers, as well as the increasing numbers of influencers and bloggers.
The show’s Brand Showcase initiative, now in its third year, gained with
more doubling figures.
than The
considerable momentum, attendance 2018’s
initiative, managed by Richard Watts, provides a dedicated space to promote exhibitors’ products to the UK’s press and media influencers. Richard says: “The Brand Showcase was buzzing, as we welcomed more members of the media to the show than ever before. Now established as a must-attend event for lifestyle press, exhibitors particularly welcomed the huge increase of influencers attending the show, due to the instant engagement this generated for them across socials. Brands have seen an increase in followers, consumer reach and ultimately product sales, thanks to recommendations from some of the biggest UK influencers relevant to our industry.”
He adds: “‘Business has changed dramatically in recent times, who would have thought that 10 years
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ago that we would have been just as excited about meeting a blogger as we were making contacting with a department store chain or a cookshop group then.” This year, the Informative Trend
Talks program ran on both days, including presentations from Scarlet Opus, who talked through interiors trends, providing an insight into what consumer will want next, to help retailers shape their offer and meet demand. To complement the Scarlet Opus talks, the show offered four trend tours, which were fully booked. For those wanting to simply absorb the trends for the next 24 months in their own time, the show also produced captivating trend displays. More than 500 visitors came to see the Trend features, including teams from several of the country’s biggest
housewares Tends at the show
Scarlet Opus outlined four key trend worlds for the sector at this year’s show. • SATORI: a Japanese word that
28 JUNE 2019 DIY WEEK 15 &
retailers, journalists and myriad independent retailers.
refers to the experience of seeing into one’s true nature. This trend encourages consumers to find a natural rhythm and balance in their lifestyles in order to cope with the complexities of modern life and the distractions of the online world. During the Summer of 2020 the Tokyo Olympics will focus attention on Japanese arts, crafts, design and
ECO AND EXOTIC LOOKS ON TREND AT
food. Japanese traditions can teach us so much about slowing down, exercising restraint and living in the moment.
• THE GAME CHANGER: Scarlet Opus brought together a display of exhibitors’ products, plus materials and product samples from makers around the world that have re-used waste materials and recycled
SDA
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