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SUPPLIER NEWS SUPPLIER N N


SUPPLIER NEWS


INDUSTR


uses the tag line ‘Love The Home You Live


Yo


Enhancement Tr A) and is bein


TA


co-ordinated rad


I n’, is by


The British Home Trade Association


(BHETA) and is being backed by 13 suppliers and their leading brands. The initiative will see leading industry names, such asAkzo Nobel, Stanley Black & Decker


Decker What More UK, Tr nd To r,, Henkel,


Fiskars, Shurtape, Husqvarna, Trend T


Tools, Harris,


Nilfisk, QEP, DurP,, Duracell and ERA Home Security working together to engage with consumers and stimulate retail sales.


National Home Improvement Week runs March 12-18 and will be


We


BACKED BY TOP BRANDS T


RY AWA agram, Twitter Tw retailers


A new consumer-facing marketing initiative f or Spring 2018 – Na tional Home Improvement Week – is being launched to the home and garden industry. he initiative, which


supported by social media activity across Instagram, T


A dedicated website will also host information, blogs and ‘how to’ videos to inspire consumers. Participating


r,, Pinterest,


and Facebook, as well as traditional media communications.


wholesalers will have access to full suite of marketing material to promote the initiative and drive sales ahead of the key Easter period. home improvement


and a


BHETA TA


director Paul Grinsell said of the exciting new campaign: “National Home Improvement We


Week has two


main objectives: The primary short andlong-term purposeis togalvanise and r enew consumers’ inter est in improving their homes and gardens,


and gardening as a hobby, to lifesty home and garden trends.


yle of DIY Home Improvement We eek is se d for the whole industry Wey..We


Retailers, are you doing something exciting in any of these product areas?


Have you grown sales as a result of new initiatives?


We want to hear your story. Contact the DIY Week editorial team at diyweeknews@datateam.co.uk


Upcoming features in DIY Week: • 10 November Hardware • 24 November Lighting & Electrical • 15 December Year in Review


Suppliers, send your product news to Margaret Poole - mpoole@datateam.co.uk


USTRY AWARWARENESS WEEK


whether by extension, r enovation or refurbishment through decorating and makeover to ‘old school’ DIY y,, to lifestyle


This objective also recognises the curr ent generational skills gap and, therefore, aims to target the younger generation of millennials with social media-fuelled enthusiasm for a new style of DIY, upcycling, and craft.Y,, upcycling, and cra Equally important is to drive sales of all relevant home and garden tools, products and related consumables through the UK home impr ovement and garden retail channels.


“It’s key to our success that National Week is seen


for what it is – by the whole industry and for the whole industry


e all


need to r ecognise that we operate in a matur e market and an incr easingly digital age. This campaign will use all communications techniques to


reinvigorate the market and


inspire consumers with a platform that shows that home and garden improvement is fun and fulfilling, given the right tools, products, knowledge and advice.”


For mor e information contact Paul Grinsell at BHETA on 0121 237 1 130 or email pg@bheta.co.uk.


TA on 01


ARENESS WEEK


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