COMMENT It pays to go younger Editor, Fiona Garcia: email@example.com
“Millennials are an
important group of
consumers – don’t dismiss them”
I found myself really inspired but also shocked by one of the presentations in our HTA Garden Futures round up in this issue. James Wong and Professor Alistair Griffiths’ talk about wellbeing and horticulture was a real call to arms to get retailers to pull up their socks and start engaging with their consumers, getting them to love plants and embracing the natural botanist within. With houseplants currently such a huge trend, and the term ‘terrarium’ one of the biggest online searches, it should be a huge wake-up call for some garden retailers that James Wong had to head to high street fashion stores to buy the main components when garden centres came up empty. Even a hipster coffee shop had the items in stock! This is a real disappointment. Indoor gardening, in particular, is having a huge revival and, with botanical prints everywhere you look, the British public appears to be crying out to surround themselves with something green. People talk about the garden retail industry being recession-
proof and many have jumped on the lucrative in-store café bandwagon but there still appears to be a lot of untapped potential and opportunity out there that could generate a real boost to your footfall and revenue. Millennials are an important and valuable group – don’t dismiss them. Winning younger consumers over with a proposition that captures their imagination and gets them excited about DIY and gardening, could earn you a new loyal following and open doors for the industry as a whole. From our HTA conference report, to a feature about Generation DIY – and even tips on updating your window displays – this issue has plenty on how to broaden the appeal of your retail business.
Carol Paris joins Briers as non-executive director
Briers CEO Jackie Eades has announced that Carol Paris will be joining the board as a non- executive director. Ms Paris was previously chief executive at the Horticultural Trades Association (HTA) before stepping down from the role due to family reasons at the end of April this year. She had worked at the HTA for seven years in a number of roles, including vice-
Steve Guy makes move back to Kingfisher
Former B&Q horticulture buyer, who left to take up a role at Dobbies, has made a return to Kingfisher this month.
Kingfisher confirmed that Steve Guy had joined the company as head of sales for outdoor categories. Mr Guy spent 13 years at B&Q,
rising through the ranks to category trading manager for horticulture, garden power, garden equipment, garden structures and housewares.
4 DIY WEEK 27 OCTOBER 2017
He left the Kingfisher-owned chain in January 2013, shortly after Euan Sutherland’s departure, joining Dobbies in the role of head of buying for horticulture and garden. He was promoted to buying and merchandising director two years later.
In June this year it was announced that Mr Guy would be leaving the garden centre chain when newly- appointed CEO Nicholas Marshall
brought in his own management team and re-shuffled the buying division. At the time he said he was actively seeking a new role, which he hoped would be within the garden industry.
president and president, prior to this, she was operations and buying director for Garden & Leisure Group, where she worked for 16 years.
Ms Paris’ new role at Briers will see her work on a number of projects, including the strengthening of the HR function and revitalising the sales channels and team. She joins Briers at a time of phenomenal growth.
Smart Garden Products appoints trade marketing manager
Smart Garden Products announces that Caroline Holford joined the company this month from Dexam International Ms Holford, who took up the
role of trade marketing manager on October 9, brings a wealth of trade marketing experience with her. Prior to her time with Dexam, she held positions at a number of major brands, including Canon, Homedics and Bic, among others. On making a move to the garden
industry, Ms Holford said: “I am looking forward to transferring my extensive marketing experience in
Editor: Fiona Garcia
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© 2015 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself Retailing, Domestic Electrical Appliances, Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.
Founded in 1874
No 5,825 27 October 2017 www.diyweek.ne
We are proud to sponsor the Rainy Day Trust
housewares, licensing and FMCG to the gardening sector. I feel very fortunate to be joining the team at a time of such growth for both the company and the industry.
Makita supports Operation Airlift Caribbean
Makita UK supported specialist disaster relief charity DART International UK when it deployed its response team of volunteer British arborists to the stricken Caribbean in the wake of Hurricane Irma. The DART team completed a two-week mission in Dominica aiding the relief campaign, clearing fallen trees on roads and helping repair other vital infrastructure. Makita ensures DART personnel are fully equipped with chainsaws
that are robust enough to cope with the challenges they have to face during these critical times, wherever they are assisting in the world.
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