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RANGE REVIEW: CHRISTMAS


DECK THE SHELVES


Once again this year, the international show for everything seasonal – Christmasworld – took a look at the biggest trends for the Christmas season ahead. With festive ranges bought and already starting to creep onto shelves, we take a look at what was predicted to be big this year and what a few of the major players will be stocking, as well as offering a preview of next year’s Christmas trends.


A


ccording to Christmasworld’s predictions, this year, the Christmas festival is set to be celebrated in


relatively subdued, rather than loud, colours.


Midnight blue is very much on


trend, as is denim blue – a trend we’ve seen with Dulux’s colour of the year, Denim Drift. John Lewis’ Winter Palace Christmas collection reflects this trend, with a palette of blue and gold. Red remains a classic colour that


can’t be overlooked, according to the show’s trend experts, while gold remains part of the mainstream trend, and there is no shortage of silver, black and even dark lilac around. Sainsbury’s and Argos’ Boutique Christmas collection has a strong gold palette, and covers decorations, right through to homeware and barware. Meanwhile


its Festive range of decorations, home and kitchen goods is awash with reds with traditional and floral patterns. Vintage is very much in demand


this year, with a number of motifs from the 30s, 40s and 50s proving popular in decorations. There is also a trend for the soft and the delicate – lace is celebrating a comeback and can be found on Christmas-tree baubles or as hanging decorations. Filigree designs in paper are also in vogue: “Our paper stars and small paper ornaments, as well as our lamps in the shape of snowflakes, have been our most successful products so far this year,” observes Virender Kumar, managing director of Inmark.


But delicate items made of wire, glass and metal are currently also very popular, including wafer-thin metal stars, delicate wire wreaths and plain glass medallions.


Gold is still a classic colour this year, as seen in the Boutique Christmas range from Sainsbury’s and Argos


John Lewis’ Into the Woods Christmas collection reflects the trend for natural materials and animal motifs


24 DIY WEEK 27 OCTOBER 2017


Animal magnetism Animal motifs proved extremely popular – foxes, deer, stags, owls, rabbits, dogs, cats and birds all continue to be used as decoration to create special accents; they exist in all imaginable sizes, materials and forms. They decorate cushions, candles and baubles. A particular place is reserved for birds this year: all species and kinds of bird are to be found in abundance on Christmas decorations: elaborately and naturalistically painted, drawn with delicate lines or as a complete decoration in the shape of a bird. As a result, birds hang from the Christmas tree, adorn the Easter table, decorate shrubs and windows. “Owls are trendy,” confirms Johann Pöcksteiner from Hanco, for example. And Dutch decorative products company Dijk is also banking on the success of feathered friends: “There is a trend for all sorts and kinds of bird – no matter what the season... Anything natural is just booming at the moment,” reports sales manager Marvin Honsbeck. John Lewis’ Into the Woods


collection comprises faux greenery and embellished insects, with over 40 hanging decorations; including glittery greenhouses, moss-filled baubles and woodland creatures. It also includes a moss wreath and moss deer wall hanger, as well as a host of feathered tree decorations. The retailer’s Highland Myth collection also boasts large snowy owls, bird tree hangers and feathered wreaths. B&Q meanwhile, has a variety of animal motifs adorning tree decorations and cushions in its collections, including pug dogs in its Traditional and Winter Wonderland themes, and owls, rabbits and stags in its Woodland collection.


Elaborate and quirky Christmas-tree decoration Still popular as tree decorations are, moreover, fantasy figures: fairies, sea creatures, unicorns and angels, as well as dogs of any and every breed. Equally popular are hanging decorations with culinary motifs - and even decorations with a Star Wars theme for the Galactic Christmas Tree. More strongly in evidence, this


www.diyweek.net


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