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SHOW PREVIEW: SPRING FAIR 2020


“Be sure to take advantage the Spring Fair Match app, it’s our biggest and best yet. The interactive map will guide you around the show to ensure you won’t miss out on anything at Spring Fair 2020. And there’s a bonus – everyone that downloads the app will get a free coffee at the show,” says Joshua Farmer, content producer “Want to meet sustainable suppliers? New for 2020, we are introducing a sustainability trail. Make sure you use the onsite books that feature a sustainability index. We also have a sustainability library on the exhibitor list on the website – you can read more about the exhibitor’s sustainable initiatives and what they are doing!” adds Leanne Roche.


Spring Fair 2020


“Back by popular demand, look out for our coloured carpets that mark which sector you’re in! The much- loved Little Black Book, Route Planner and Show Guide maps will match the carpet as you navigate the show to help you discover new sectors and suppliers,” explains Daniel Mayhew, key account manager.


“Follow us on social media to see all the exciting newness from #SpringFair20 – we’ll be your real time guide to the highlights as they happen,” says Lorna Ricketts, social media manager.


Register for your free ticket If you still haven’t registered to see the brand-new show, you can get your free ticket online, by visiting www.springfair.com .


Glee at Spring Fair 2020


As the third annual ‘Glee at Spring Fair’ gets ever closer, here’s an update on what the industry can expect, and why retailers should make the event a ‘must attend’ part of their spring 2020 plans.


Glee at Spring Fair was introduced in 2018 for one simple reason: Spring Fair is the UK’s number one Home and Gift Fair, with a 58,000 strong audience which is already engaged and ready and willing to do business. The exhibition already welcomes a strong garden centre contingent, with owners/operators, gift buyers and those with a primary and secondary interest in garden products, DIY and seasonal ranges out in force. Glee at Spring Fair


will give


retailers the opportunity to see new and best-selling ranges ahead of the spring season. This ‘second edition’ of Glee, taking place in the early pre-spring season, will give retailers an additional destination to refresh and make impulse buying decisions ahead of key retail spikes. It will also provide garden buyers with valuable insight into the latest concepts and trends for 2020, helping them to better direct their buying. Glee at Spring Fair that


concession will


will be a deliver


a


selection of some of the best products from some of Glee’s core product sectors. Core gardening will remain at its heart, with key brands such as Charles Taylor Trading, Creative Products, Dizmes, Neat Ideas, Chirpy Bird Foods, Euromedia, Fargro, Riverco Trading, Logs Direct, Juice & Jam, and Laurica Plants showcasing their 2020 ranges. The concession will retain Glee’s signature boulevard


20 DIY WEEK 24 JANUARY 2020


recognisable branding throughout. A Glee Café, which will act as a hub for Glee’s supporting trade associations – The HTA, GIMA and Gardenex. Offering a wealth of knowledge and benefits, the presence of these trade associations will add some fun and interactive elements to the five-day event. GIMA will be once again be bringing its popular Buyer Connect event, helping those exhibiting to maximise their exposure to key garden retail buyers through special speed networking sessions, whilst international buyers will also be able to meet with enthusiastic suppliers within Gardenex’s own International Buyer Event. A popular part of both the September show, and the 2020 Glee at Spring Fair event, the Glee New Product Showcase will be making its home within the Glee Café. This dedicated area will bring together the most exciting new products from


Glee at Spring Fair exhibitors, and will provide a source of inspiration for retailers looking to find exciting new product innovations.


Who should visit? Any retailer who wants to maximise sales of garden products in the year ahead – especially those with a strong design focus – will not want to miss out on visiting Glee at Spring Fair 2020.


Even more networking with the Spring Fair Match app Glee at Spring Fair exhibitor and visitors to can make the most of their time at the show with the Spring Fair Match app. The app – much like Glee’s Connect app for the September show - takes the work out of networking through intelligent matchmaking and provides a higher return on your time. Visitors can plan their route around the show using the new interactive map feature, pre-book meetings with exhibitors and curate their very own show calendar.


aisle and


Where do I go to find out more? Visit www.gleebirmingham.com for all the latest developments regarding the main September show as well as Glee at Spring Fair 2020.


www.diyweek.net


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