For this issue’s flooring and floorcare range review, DIY Week speaks to flooring specialist IOBAC’s CEO, Paul Woolvine, about the future of the flooring industry and how he believes IOBAC’s Ezy-Install technology can help solve many of its challenges.


nnovative flooring company, IOBAC has recently entered into a strategic development, sales and marketing

alliance with InstaFloor, expert in acoustic underlays, to launch its new modular flooring product, Ezy- Install. The ‘don’t move, improve’ trend amongst homeowners has contributed to a significant overall growth forecast in the UK wood and laminate floorcoverings market market between now and 2023, according to data from AMA Research’s

with a waste problem; largely due to the fact that more than half of overall carpet waste is landfilled each year. Independent website for businesses involved in recycling and waste management, letsrecycle. com, reported in 2019 that only 61,000 tonnes, just 15 per cent of total carpets, are, on average, re-used and recycled. So, can flooring technologies facilitate forecast growth while remaining sustainable and providing householders

and ‘Wood and Laminate

Floorcoverings Market Report – UK 2019-2023’ (see panel). Undoubtedly good news for the flooring industry. But the inconvenient truth remains that the flooring industry is one

tenants with

added flexibility and cost-saving benefits? Paul Woolvine at IOBAC believes so.

Design flexibility a necessity for tenants and householders A fifth of the UK population now lives in privately rented accommodation.

And those that do own their own properties are tending to ‘improve rather than move’ – a trend confirmed by research from The Finance and Leasing Association showing that second charge mortgages were up 24 per cent year-on-year in February last year. Woolvine comments: “The

trends we’re currently seeing in the housing industry – growing rental market, householders’ tendency to ‘improve not move’ – means that now more than ever people need their flooring to offer quick and easy design flexibility. If householders are staying put for longer then they’ll likely need to redecorate and replace flooring multiple times. With traditional methods this can come at a significant expense; yes, in terms of labour costs and materials used, but also at an expense to the environment

because adhesives

used in traditional methods are likely to contaminate not only the flooring, but the subfloor to which it was adhered.

“Magnetic modular flooring is much more traditional

sustainable flooring than solutions,”

InstaFloor’s magnetically-receptive underlay can be loose laid over new or existing floors


continues Woolvine. “With this technology, there’s no wet trades – it can be loose laid over new or existing floors. And then, there’s no waiting – you can lay your flooring of choice as soon as the top surface is laid. When the time comes for a design change,


the tile can be removed undamaged in a matter of seconds, without the need for external contractors. “This simple system allows straightforward interchangeability, meaning design changes and repairs can be carried out with little specialist skills and up to 80 per cent quicker than traditional flooring methods. It also leaves no harmful residue behind – it removes cleanly, which means tiles can be recycled or reused, thus reducing flooring waste. Ezy-Install underlay is also made from recycled rubber crumb, and the VOC-free non-toxic resin is plant-based, manufactured mostly from renewable castor oil.” The growing rental market shows no signs of abating. By 2021 almost one in four households in Britain will be renting and, according to The Independent, many millennials are set to rent for the rest of their lives. Woolvine comments: “Of course,

landlords can be understandably nervous about tenants significantly changing the make-up of their properties.

But more and more

tenants are renting for longer, perhaps even their whole life; they deserve their own design freedom. Modular magnetic

appease both tenants and landlords alike.


flooring can magnetically-

receptive underlay can be loose laid over new or existing floors, providing new tenants with the option to

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