FUN All the of the Spring Fair!

Taking place on 2 to 6 February at the NEC Birmingham, this year’s Spring Fair promises to be the definitive marketplace for the home and gift industry. Providing the opportunity to find new suppliers and product inspiration, this event is the destination for over 50,000 retail professionals and 2,500 exhibitors. Discover ‘Sourcing’, explore the ‘sustainability trail’ and be inspired by trend stops and theatres – all new for Spring Fair 2020.

What More UK announces new products showcase

“What More UK will achieve double digit growth this year,” says Andy Riley, What More UK sales director. Part of that growth is down to the company’s continued commitment to attending trade shows in the UK and overseas. This February, What More UK will be attending Spring Fair at the NEC, followed immediately by Ambiente in Frankfurt, where they will be flying the export flag for Made in Britain.


his year at Spring Fair, the show layout has been redesigned to give visitors a seamless shopping experience. The

transformational reshuffle will form two distinct sourcing destinations, Gift in the Piazza and Home & Living in the Atrium, making crossover buying as effortless as possible. To help you navigate your way

around the show and make your experience even more effortless, we caught up with the Spring Fair team to find out their top tips for working the revised layout. “Every sector has been given its own 2021 trend colour to help visitors navigate the new Spring Fair layout, and easily source everything from gifts to home and living. Watch out for the colours across directional signage, entrances and throughout the halls,” explains Jennie Kwan, senior creative manager.

“Use our maps at the hall entrances to get to grips with our 2020 re-edit. Here you can view the entire show


layout, as well as individual halls, to help you navigate your way around Spring Fair. Plus, save time scouring the halls and pick up your own personal pocket map,” adds Natasha Jeans, creative producer.

Trade show at the NEC “If you are looking to source gifts for your retail store, start your day in Hall 1 and continue around to Hall 5. If the Home & Living sector is what you are after, begin at the Summerhouse and go from there. It is the most important destination to discover what’s on-trend for the year ahead,” explains Kieva McLaughlin, digital content executive. “Don’t forget to pick up your copy of the Sourcing Sector Guide, only available at the show in Hall 18. This is your guide to Spring Fair’s newest sector, Sourcing. The only one of its kind in the UK that brings the best of international manufacturers and suppliers together,” says Leanne Roche, marketing manager.

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Looking at the combined visitor numbers for these two exhibitions, it’s clear why What More UK are so committed to attending every year. Spring Fair attracts over 50,000 visitors, while Ambiente, having an international focus, expects 136,000 visitors. Add those two figures together and What More UK will manage to put its products in front of over 180,000 people. That’s the equivalent to the population of a small city. The manufacturer hopes to expand its current export base from 78 up to the grand total of 100 countries around the world. Andy Riley says: “This year What More UK has celebrated its 20th birthday and it will also be the 20th year running we have attended Spring Fair. It’s an important show for us and it has become a fixture on our calendar because we always come away with a few success stories.” One of the main reasons for attending these shows is to showcase the new products What More UK have created, these include a large extension to the Wham Upcycle

Andy Riley, sales director at What More UK, with the new Wham Home Upcycled products

range, Wham Home Upcycled. New technology has enabled them to

create products with thinner side walls which means they can bring the range into the kitchen and utility rooms with washing- up bowls, kitchen draining racks, and laundry baskets. A further extension to the Wham Upcycled range will be a line of eco-friendly garden pots. What More UK’s


development team have also been busy in the kitchen. They have state- of-the-art machines which enable them to produce a brand-new line of measuring jugs and food-box sets, there are also new product launches of bakeware at all price points, and a line of kitchen bins. Keep an eye out for What More UK at Spring Fair halls 9 and 10, stand 9G40 - H41 and at Ambiente in hall 12.1 stand C89 from 7 to 11 February.

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