RANGE REVIEW: TOOLS RANGE
Q.. As a retailer how valuable is a n online presence when selling tools?
As a retailer how valuable is an online presence when selling tools
It is vital
It is a nice addition but not essential
It is a nice addition but not essential
It is not necessary
Q. Of the bra are the most customers? (Respondents c
14%
Q. Of the brands you stock, which are the most popular with your
ands you stock, which t popular with your
(Respondents could select more than one option)
could select more than Bahco Bahc
Rolso Stanle
Drape Bosch DeWa
Draper Bosc
Faithfu er
ch alt
Makita Faithfull
Makita CK TooCK Tools
Silverline Irwin
Silverlin Irw
The most popular
ne win
ull ols
22% 22%
21% 21%
14% 14%
14%
The most popula r brands for retailers who said their customer base was predominantly trade
r brands for retailers who said
their customer ba se was predominantly trade were Bahco, Drap were Bahco, Draper and Makita, whilst there was a far bigger mix across the DIY-only retailers and those who served both the DIY and trade, with frontrunners being frontrunners being Bahco, Stanley, Draper, Rolson and Bosch.
a far bigger mix ac those who served
per and Makita, whilst there wa oss the DIY-only retailers and
cr
both the DIY and trade, with g Bahco, Stanley, Draper, Rolso
on as 7% 71% co
Rolson Stanley
on ey
43% 43% 43%
43 43 43
36%
3% 3% 3%
h
Q. What helps drives tool sales most effectively in your business?
Q. What helps most effective
Discounting and promotions
Strong merchandising
Strong merchandising and POS
Our knowledgeable staff ff Brands 14% 21% 29%
drives tool sales ely in your business?
36% % 21% 2 21% s? E REVIEW TOOLS
Q. As a r.Q As a reta letailei er, how valuable, how valuable is a bricks-and
s a bricks-and-mortar stor environment w
It is nice addition but not essential
It is not necessary % 0% 29% d-mortar store
environment when selling tools? It is vital
71% S
E REVIEW: TOOLS
Do you feel there is enough innovation in the tools sector?
Do you feel th innovation in t
here is enough the tools sector?
Q. What is your customer’s key consideration when it comes to buying a tool?
Q. What is yo consideratio buying a too
our customer’s key on when it comes to ol?
71% 22% 7 7%
Yes
Q. In what area suppliers could business?
No ea do you feel tool could better support your d better support your The majority of reta lers r cha
survey calsurvey called for morled for more support with POS and merchandising – with some asking for free free racking and merchandising units retaietailer asking forler asking for “m
etailei ers responding to the – wit
A number of respond A few other key resp andising units and one “more pre-designed POS in
multiple formats to suit unique store layouts”. A number of respondents also wanted more support with marketing and promotions.
ting and A few other key responses included: Brand
P B S
Suitability for task
Price is clearly the are making a tool
Price is clearly the key factor when customers are making a tool purchase, with no respondents suggesting that reviews or recommendations play a part a majo has added value, system, having a supplied with any
e key factor when customers purchase, with no respondent
suggesting that reviews or recommendations play a part a major role or whether the product has added value, such as being part of a battery system, having a long guarantee, or being supplied with any added extras.
or role or whether the product such as being part of a battery long guarantee, or being added extras.
www.diyweek.net y Price
“They [suppliers] seem happy to supply anyone and everyone – even if they are next door to us. Unfortunately, loyalty no longer g.”
yon
door to us. Unfortun stands for anything.”
nately “More realistic pricing”
“Supporting independent retailers” “Discounted
“Reduce online availability”
“Discounted offers through wholesalers” ailability”
01 JUNE 2018 DIY WEEK 23 DIY WEEK 2 POS and
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