RANGE REVIEW: TOOLS
ON THEMARKET YOUR TAKE
DIY Week conducted an exclusive survey of its readers, from independent DIY and hardware stores, to multiples and tool specialists, in order to find out how tool categories are faring, what brands are flying off the shelves, and what has the greatest influence on consumer’s purchasing decisions.
Type of business responding to the survey 7% 14% 79%
Q. Which is currently the strongest-performing category for you?
Within the 7% that said power tools were the stronger category, the majority classed themselves as multiple retailers.
Independent DIY/hardware store Multiple retailer
Independent tool specialist Q. Describe your customer mix: 7% 21% DIYers only
Both trade and DIYers Predominantly trade professionals
Q. How would you describe the split of your tool offer as a percentage?
Whilst all respondents said they carried a more hand tool-heavy offer, it was a mixed bag, with some carrying a 95:5% split and others a more even 60:40% ratio. Interestingly, those who served a DIY-only customer base averaged a 71:29% ration in favour of hand tools – a similar breakdown to those boasting a predominantly trade audience, whilst those retailers serving both, carried fewer power tools.
22 DIY WEEK 01 JUNE 2018 19% 81% 72%
Q. Which tool brands do you stock? (Respondents could select more than one option)
Stanley Black & Decker Bahco Draper Irwin
DeWalt Bosch
CK Tools
Olympia/Roughneck Rolson Dremel Hilka
Faithfull Makita
Milwaukee
Silverline Tools Wera
Hand tools Power Tools
21% 21% 21% 21% 21%
Whilst these were the most-commonly stocked brands, several respondents also listed Dekton, Festool, QEP, Ryobi, Thor, Triton, and Spear & Jackson
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50% 50%
43% 43% 43%
36% 36%
85%
71% 71%
64%
A poll online asking the same question showed a more even split, with 38% saying hand tools were showing stronger sales growth, 33% saying power tools and 28% saying the two categories were on a par with one another.
7% 93%
Hand tools Power Tools
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