DID YOU SEE AT GLEE?
KELKAY has enjoyed considerable success with its merchandising concepts ‘see it used’ and ‘touch & feel’. For the 2018 season they set themselves the challenge of taking the outdoor merchandising of hard landscaping products to the next level. Using consumer insight from the wider home and garden category, the new approach makes it much easier for retailers to bring in a wider mix of products to the displays, helping to drive cross category sales and ‘whole project’ shopping baskets. The Get Creative scheme includes high impact themed PoS boards which can be used in entrances to support cross category sales of landscaping products with pots, plants and additional features. 01405 869333
www.kelkay.com
No more struggles with jet washing, scrubbing or sealing block paving, with the launch of Block Blitz. Unlike traditional cleaning methods, it uses soft wash technology to lift grime and deter unwanted organic growth: the product is simply applied and that’s it. Manufactured and developed in the UK, BLOCK BLITZ is a biodegradable mineral and plant based barrier detergent which has been designed to clean and protect block paving. The company has started to build a very strong brand in the garden centre, DIY and builders’ merchant sectors, adding three new products to the range at Glee 2017 including one for cleaning gravel and decorative aggregates.
ross@blockblitz.co.uk 01302 246451
The RHS gardener’s collection has been one of Kelkay’s most notable success stories and the range is now firmly established as a benchmark for horticultural aggregates and grits. Building on their strong relationship with RHS and focusing on a specific and affluent demographic, KELKAY has now developed an RHS- endorsed range of Endangered Wildlife Stepping Stones. Identifying, protecting and reinstating endangered species has become a primary objective for conservation organisations, with specialist programmes to help preserve and restore numbers across the UK. The new bee, dragonfly, owl and hedgehog stepping stones capture just some of those the RHS are supporting the fight to protect. 01405 869333
www.kelkay.com
SMART GARDEN PRODUCTS has released new additions to its Super Bright range, which is designed to provide both functional and design-led lighting solutions for use around the garden. The new Cosmos Collection – a new range of 3D effect solar lights – represents a unique approach to solar lighting. The light projected by the Cosmos Collection replicates the magical light of space, including twinkling stars, and celestial constellations. The collection includes stake lights, lanterns and hanging globes. The out-of- this-world theme continues with the new Globe and Star Super Bright String Lights. Available in two different lengths and with a
souped-up 15 lumens of super brightness, these new styles will make space feel a little bit closer. Other new introductions ahead of the 2018 season will also include security and functional designs, such as the PIR Millennium, 1000 lumen PIR Security Floodlight – the brightest solar light currently available in the market today, says the company – along with the Supra, a 50cm tall 30 lumen spotlight, the incredible Jumbo Bollard standing at 57cm high with a lumen rating of 20, and the wall- mountable PIR Wave all-light. All Super Bright products are supported by Smart Garden’s point of sale and merchandising solutions, as well as promotional deals throughout the season. New carry packs will also be available, featuring more designs and improved packaging to increase impulse sales potential instore. 01235 424100
sales@sgpuk.com
SBM LIFE SCIENCE launched a hard- hitting new weed killer brand at Glee 2017 called Job done. It has the solution for every challenge, whether it’s tackling the toughest of weeds, preventing re-growth or getting quick results. SBM showcased Job Done Tough, which builds on a professional formulation used to clear weeds from rail lines; SBM Life Science has invested in new chemistry, which is now approved for consumer use. More from the range include Job Done Path, General, Moss and Lawn Weedkiller. Job done is a key element in SBM Life Science’s new strategy, New Time, New Way, which was announced earlier this year. 07976 669089
www.sbm-lifescience.co.uk
www.diyweek.net
In the wake of ending a business partnership with a discount retailer, DECO-PAK has set out a strategy for the year ahead that better reflects its working ethos and will see a focus on its core business, enhancing its portfolio of products and continuing to create POS best suited to the garden retail market. Launching new premium decorative birdhouses, heritage gravels and Italian cobbles and pebbles, Deco- Pak used Glee to showcase its new merchandising solutions and quality of service. The company also took the opportunity to demonstrate that it is continuing to push the boundaries of what is normally expected from landscaping staples including gravel, bark, pebbles and compost. 01422 204394
www.deco-pak.co.uk
CREATIVE PRODUCTS celebrated a successful Glee 2017, having enticed visitors to the stand with its range of quirky products, including the cleverly-designed Slide and Store fridge storage system and the on-trend sequined Mermaid Cushion, they were also shortlisted for a Glee New Product Award, with the company’s Star Magic Motion Christmas laser lights catching the judges’ eyes. Creative Products offers inspirational giftware and gadgets presented to consumers through a fully serviced merchandising system, inclusive of instore TV promotion. The range is ideal for independents, garden centres, cookshops, large retail chains and department stores alike. 01476 564 230
www.creativeproducts.ltd.uk
13 OCTOBER 2017 DIY WEEK 25
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