DID YOU SEE AT GLEE?
GLEE DELIVERS ON ITS PROMISE
E
vent company Ascential wanted this year’s Glee to offer “innovative feature content, tangible business
advice and the strongest collection of brands ready and willing to forge relationships with retailers”. The show drew visitors from
across the garden, landscaping, builders merchant, home, gift, pet
www.diyweek.net
and wider retail markets including 98% of GCA members - and feedback from suppliers and visitors both during and after the show has been extremely positive.
Glee even had a visit from BBC
Breakfast on Monday, September 11, as business correspondent Steph McGovern reported live from the event, putting the show in front of an audience in excess of seven million. Kick-starting the
show in style, this national news coverage helped create a buoyant and positive mood throughout the exhibition and organisers have been delighted with the response. Glee event director Matthew Mein said: “From the comments we have received from both buyers and suppliers, this has been the most vibrant and exciting Glee of recent years. It was clear that plenty of business was being done, new
In a move to be more reflective of the changes taking places within trends, consumer spending habits and future growth potential, Glee 2017 was designed to be bigger, fresher and bolder. And, if the show content and feedback is anything to go by, it seems organisers hit the mark.
relationships forged and people were seizing the chance to network and build their professional insight. Visitors took advantage of Glee’s unrivalled inspirational content, with many taking the time to visit both our seminar programme and new-for-2017 Retail Lab feature. We want Glee to provide a vital platform for growth for both suppliers and retailers and believe that Glee 2017 has worked to reaffirm this role.
13 OCTOBER 2017 DIY WEEK 19
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