COMMENT All eyes on Bunnings
No 5,834 - 13 April 2018
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The latest headlines from across the home improvement and garden sector.
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e Payne ew wal
“Will we start seeing the softer side of Bunnings?”
“Will we start seeing the softer side Bunnings?”
e e of Founded in 1874 Bunn ngs’ position and Bunnings’ position and futuri dffuture in the UK market still rth UK market e in the UK , one thing I note is that, peppered ougthr All eyes on Bunnings k t still emait Th till remains a mystery for
many.Ther ins a mystery for many. There
has been much speculation about Wesfarmers’ next move – with some in the industry edicting a complete departu frer buyer for the business.
Certainly no one is h ailing the Homebase takeover a success but Wesfarmers has sai sees “value in the network” and, all the while, the r oll-out of new Bunnings stores continu at a pace.
mitment to roll out the Bunnings fformat – albeit with a few tweaks make it more appealing to the British shopper
has been much speculation about Wesfarmers’ next move – with some in the industry predicting a complete departure from Britain in less than a year, and talks of finding a UK buyer for the business.
However, one thing I note is that, peppered throughout our reporting of profit losses, poor results, PJ Davis’ shock departure, exit plans and strategy reviews, are a raft of storries about new branch openings, including four in one day in February!
poor results, PJ Davis’ shock departure, exit plans and strategy reviews, are a raft of stories about new branch openings, including four in one day in February! Certainly no one is hailing the Homebase takeover a success but Wesfarmers has said it sees “value in the network” and, all the while, the roll-out of new Bunnings stores continues at a pace.
Amongst the numerous possible permutations, there has been talk that Wesfarmers is taking advice on closing as many as 40 loss-making stores in the Homebase chain but continue with its comm
The group has already taken feedback on board and dropped its “lowest prices ar just the beginning” strapline in favour of “your home improvement and garden centre” – a sensible idea given that most UK consumers don’t know the Bunnings name from Adam and have no idea what will be on offer once they want through the door. I I wonder if the ‘tweaks’ will involve a return of the lucrative
eaks’ will involve a r n of the e lucrative home furnishings o of s tosto
Amongst the numerous possible permutations, there has been talk that Wesfarmers taking advice on closing as many as 40 loss-making stores in the Homebase chain but will continue with its commitment to roll out the Bunnings format – albeit with a few tweaks to make it more appealing to the British shopper.
om Britain in less than a year, and talks of finding a UK hout our reporting of profit losses,
dit ues
sis will
The group has already taken feedback on board and dropped its “lowest prices are just the beginning” strapline in favour of “your home improvement and garden centre” – a sensible idea given that most UK consumers don’t know the Bunnings name from Adam and have no idea whatt will be on offer once they want thr wonder if the ‘twe
home furnishings offer
Wesfarmers stripped out in the pursuit of its definition of DIY. PJ Davis told me last year that, as part of Wesfarmers’ vision, Homebase had walked away from £100million-worth of business in that catego
ory, as well as £50million-worth in kitchens in order to drop installation e a fixed carcass of fer across its stor
of Bunnings, as its stores and offfer get an overhaul?
If that’s what customers have been missing from the Homebase proposition, will we start seeing the softer side o
esfarmers stripped out in the pursuit of its definition of DIY. PJ Davis told me last year that, as part of Wesfarmers’ vision, Homebase had walked away from £100million-worth of business in that category, as well as £50million-worth in kitchens in order to drop installation and, instead, introduce and, instead, introduce a fixed carcass offer across its stores.
If that’s what customers have been missing from the Homebase proposition, will we start seeing the softer side of Bunnings, as its stores and offer get an overhaul?
p ogramme of events at this year’ al home improvement congr
r’s
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andising and POS and how you can 13 APRIL 2018 DIY WEE 13 APRIL 2018 DIY WEEK EK 3 E REVIEW Published by Published by
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