RANGE REVIEW: POS & MERCHANDISING


Witth an increasing demand for manufactur safer and more envir


h an increasing de emand for manufacturers to make gar


RANGE ers to make


REVIEW: POS & MERCHANDISIN REVIEW: e den products that ar y,, the ecofective products do not rely on garden products that are


safer and more environmentally sound, SIPCAM K hUK has introduced ecofective, a green and organic range, made in Britain for the ethically conscious gardener. Part of the Sipcam family


green and organic range, made in Britain for the ethically conscious gar Part of the Sipcam family, the ecofective products do not rely on conventional chemical pesticides or biocides but instead use natural ingredients. The new sub-category of Child and Pet Safe products have been designed to meet consumer demand, comprising of seven key products clearly labellled child


conventional chemical pesticides or biocides but instead use natural ingredients. The new sub-category of Child and Pet Safe products have been designed to meet consumer demand, comprising of seven key products clearly labelled child, pet and bee safe.l


dd d, pet and bee safe.


The range is fully supported by a number of POS options, providing clear and engaging consumer messaging, helping r tailers attract the attention of the easing number of consumers looking for safer alternatives, says Sipcam UK. The POS is made up of three compact FSDU’swh ecofective’s selling points. For flexibility of use the ‘N


hich each focus on Natural Solutions’ FSDU


can be moved around in-storetocreate a stand-alone display or can be used in conjunction with other gardening sundries, plants and pots to create appealing link selling opportunit appealing link selling opportunities.ies. one metr


Tubtrug Profit Packs are still delivering sales to independent delivering sales to independent garden centres after 20 years; and were beamed into our houses on Ground Force and Garden orld on a weekly basis; the


Tu ofit Packs are still


den centres after 20 years; and were beamed into our ho on Ground Force and Gardeners World on a weekly basis; they’re now known as RED GORILLA now known as RED GORILL just Gorilla Tubs, and still offer the highest standards of quality and service available, says the co UK stocks are held in a midlands warehouse, with great distrib


ey’r LA or Tu ubs, and still offer the


highest standards of quality and service available, says the company. UK stocks are held in a midlands warehouse, with great distribution through Decco, display stands drive profit and sales, with a huge range, customer service back-up, and excellent deals to of  01455 848184


ompany bution


y


ough Decco, display stands drive profit and sales, with a huge range, customer service back-up, and excellent deals to offer. 01455 848184


 ww rw. edgorilla.red www.redgorilla.red The GORILLA GLU UE


ouses ners


and Pet Safe and Natural Solutions message. These arre ideal for maximising the product’s impact, provide the retailer with the flexibility of howtailer with the flexibility of how much space to use and give the elves a professional looking sh. Available in ecofective’ e colours, these striking entiate


Also available areoAlso available are one metre shelf header boards which also focus on the Child and Pet Safe and Natural Solutions message. These a


shelf header boards wh ro


hich also focus on the Child oduct’


impact, provide the


much space to use and give the shelves a professional looking finish. Available in ecofective’s signaturre signature colours, these striking designs help to differentiate the products in-store. Coupled with a great service through a newly established team of Sale


she finis


des Av the products in-stor es Agents and


signs help to dif reff e. Coupled


with a great service thrro a newly established team of Sales Agents and the support of Decco wholesale, retailers re


www.ecofective.uk.com and the support support


of Decco wholesale, retailers are already taking the POS to maximise the opportunity with this product range.  01763 212100  w


e already taking the POS to maximise the opportunity with this product range. 01763 212100


GORILLA GLUE point-of-sale solution strikes a visual chord with the customer, enabling retailers to drive sales and gain a competitive edge in their marketplace. The Gorilla Island, selling a range of Gorilla Glue pr oducts, is small on floorspace and big on sales. They come fully stocked and eady to sell, with a built in TV that plays Gorilla TV adverts and how


a visual chord with the customer , enabling retailers to drive sales and gain a competitive edge in their marketplace. The Gorilla Island, selling a range of Gorilla Glue products, is small on floorspace and big on sales. They come fully stocked and ready to sell, with a built in TV that plays Gorilla TV adverts and how-to videos. Gorilla Islands can be developed to meet the retailer’s specific needs. The Gorilla one me


be developed to meet the retailer’s specific needs. The Gorilla one metre bays come with a header, four shelf edge strips and our information cubes,


w-to videos. Gorilla Islands can etre bays come with a header


four shelf edge strips and f four information cubes, combining all the key


Merchandising stands have not only been proven to increase sales, but e also a practical way to save


chandising stands have not only been proven to increase sales, but are also a practical way to save space while keeping your shop tidy,


attention and since all the key lines are displayed, they encourage impulse purchases. They also work well in conjunction with any brand advertising drives. W


so work


well in conjunction with any brand advertising drives. Wilsons offers ao fers a great range of displays, from small shelf-ready trays, to floor-standing ent brands


eat range of displays, from units across dif


shelf-ready trays, to floor-standing units across different brands. Displays are usually supplied free of charge with a suggested stock configuration to maximize impact.  01206 86 1122


Displays are usually supplied fr of charge with a suggested stock configuration to maximize impact. 01206 86 1122


 sales@wilsonscolchester www.diyweek.net www.diyweek.net sales@wilsonscolchest r. ter.com


m small s.


space while keeping your shop tidy says WILSONS. Being highly visual, WILSONS. Being highly visual, they easily catch the customer’ they easily catch the customer’s attention and since all the key lines e displayed, they encourage impulse purchases. They als


Gorilla product’s features and benefits, with detailed application instructions. Th G ill f The Gorilla free standing floor display units ar a great way to launch new products in an eye- catching way. There is


Gorilla pr and benefits, with detailed application instructions. tdi


s featur


The Gorilla free standing floor display units are a gr


new products in an eye- catching way. There is a range of fully stocked units to choose from, and once the initial stock has sold, retailers can, r e-stock their units with the Gorilla products they choose. Gorilla Glue says it looks to maintain and ow lasting relationships


a range of fully stocked om,


Built to be tough enough for every jo


ob, the new T Tr o


units to choose fr and once the initial stock has sold etailers can re-stock their units with the Gorilla products they choose. Gorilla Glue says it looks to maintain and grow lasting relationships with its customers. It’sa with its customers. It’s a core part of the business and “our range of point-of- achieve this and drive sales says the company.  01257 241319


CHARLES BENTLEY & SON developed with over 155 years’ off brush war


pa


and “our range of point-of-sale solutions helps us achieve this and drive sales for the retailers too,” says the company 01257 241319


s for the r  eusales@gorillaglue.com eusales@gorillaglue.com


sale solutions helps us etailers too,”


eveloped with over 155 years’ of brush ware expertise. With 12 paintbrushes in various sizes, plus multipacks, with quality synthetic br


ith 12


paintbrushes in various sizes, plus multipacks, with quality synthetic bristles suitable for use with all paints, this eye-catching range gets the job done and benefits from an on floor display unit. Cage roller a tray sets, scraper, twill dust sheets, scuttle and an all-purpose brush complete range, with trade quality to perform better and last longer  01509 232757


ets n


and  www.charlesbentley 13 APRIL y..com 13 APRIL 2018 DIY WEEK 25 L 2018 DIY WEEK


ristles suitable for use with all aints, this eye-catching range ge the job done and benefits from an on floor display unit. Cage roller and tray sets, scraper, twill dust sheets, scuttle and an all-purpose brush complete range, with trade quality to perform better and last longer. 01509 232757


B uilt to be tough enough for every job, the new Tradesman range from CHARLES BENTLEY & SON isis de


The range is fully supported by a number of POS options, providing clear and engaging consumer messaging, helping retailers attract the attention of the increasing number of consumers looking for safer alternatives, says Sipcam UK. The POS is made up of three compact FSDU’s which each focus on ecofective’s selling points. For flexibility of use the ‘Natural Solutions’ FSDU promotes all products within the range, whilst the ‘Child and Pet Safe’ version is designed for this specific sub-category. The ‘Safe to Clean’ FSDU is specific to ecofective’ s unique multi-purpose probiotic cleane


promotes all products within the range, whilst the ‘Child and Pet Safe’ version is designed for this specific sub-category. The ‘Safe to Clean’ FSDU is specific to ecofective’s unique multi-purpose probiotic cleaner.. These versatile unitser These versatile units can be moved around in-store to create a stand-alone display or can be used in conjunction with other gardening sundries, plants and pots to cr


SIPCAM UK has introduced ecofective, a r.


NG


Every day, CENTURION EUROPE work with businesses like yours to dentify new products and ranges, diisplaying them effectively with a range of bespoke merchandising and POS units, increasing customer engagement and driving sales. A qu


Ev PE


uality brand, competitive pricing and eye-catching packaging and merchandising are the main factors t that encourage your customers t to make a purchase. We currently have Merchandising and POS offffers on a huge variety of our products, Tr


rs ently ha fe ers Pa


acks and Pest Clear. Get in touc t today to find out how we can help boost your sales in 2018. boost your sales in 2018. 01302 800246


 marketing@centurion europe.co.ukur


 01302 800246 eu


very day CENTURION EUROP work with businesses like yours to i identify new products and ranges, displaying them effectively with a range of bespoke merchandising and POS units, increasing customer engagement and driving sales. A quality brand, competitive pricing and eye-catching packaging and m chandising are the main factor hat encourage your customers o make a purchase. W ave Mer


on a huge variety of our products, including Mellerud, Andersons, Tra including Mellerud, Andersons, Trade Packs and Pest Clear. Get in touch oday to find out how we can help


ade h


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