RANGE REVIEW: POS & MERCHANDISING: RANGE R RANGE REVIEW POS & M REVIEW: R


THE CUSTOMER COMES FIRST


It’s useful to think of three key things when planning your next displa products, your customers and your sales. UK POS offers its


only a tool for communicating prices and specifications to customers, but also as a way to boost sales, incr ease footfall and create a lasting customer relationship.


W be the differ While most shoppers at a DIY ers at a DIY Y stor e


will be ther e for a specific item, that doesn’t mean you shouldn’t appeal to your customer’s senses, employ tactics to increase impulse buys and aim to make it an enjoyable experience.


Window displays


our window display is the first impression people receive of your store, so make it count. Think about the season or upcoming holidays; a bright summery window display can ff ence between somebody


Your window dis


spending £20 on fence paint and deciding to r e-do their whole gar den. Invite them in and cr eate ideas and visions for the customer using height, colour and pr ops.


For POS, suspended ceiling posters, window stickers


and


shelving or crates work great in windows to showcase products and pr omotions. Really utilise this space to cr eate a narrative using pr oducts available in your stor e. This can be anything from the first barbeque of the season to finally updating that 90s bathr oom.


Did you know an informative window display can boost sales by as much as 42%? Yo


hen thinking about your point of sale displays and visual mer chandising, it is important that you see this as not


Impulse buys In


supermarkets impulse buy


make up a percentage of mos shopping baskets, with sweet treat and small items available at all tills DIY stor es should be maximising on cr oss sells and impulse buys thr oughout the stor e.


should be maximising


This can be simple things from placing your paint br ushes on a clip strip next to your paint tins or your flag cleaner next to your power washer . These ar e arguably lar ger upsells that not everybody will go for , so place small items like batteriesr,, so place or scr ews in counter top dump bins at your till.


To the DIY novice, a large store can be daunting, so help your customer wherever you can. Directional signage in the form of show card stands or aisle signs can make the experience straight forwar d and quick for your customer, leaving them with a positiver,, le experience making them more likely to return.


Directional signage To


Pavement signs directing them to the click and collect point or acrylic stands highlighting your pay points are simple yet obvious improvements to the buying experience.


Visual cuViisual cues around your store can also change the path your customer takes through your shop, encouraging them to r oam and increase the value of their basket.


Sell your products


DIY products may not be the most exciting products in the world to promote, so this is wher e your visual merchandising skills come into play If you want to boost the sales of your new bathroom sealant, you need to sell it. Highlight the gr eat price with a red shelf talker re


ing skills come into play talker ro od y.. r,, display them with


related products or if the price is right, display them by your till as a last minute impulse purchase. If space and staffing allows it, product demos are a great interactive selling tool.


Similarly, sometimes customersy,, may struggle to know wh hhich item to go for. For. . For example, paint is a big


www.diyweek.net


Did you know 76% of shoppers never speak to a sales assistant when in store? Finally


Finally


e are all guilty of being a lazy or frustrated shopper and leaving a store empty handed rather than asking a sales assistant for advice, so to avoid this you need to make it easy for your customer


We We stomer.r.


Make sure your prices are clear, yor,, your product spec is readily available and your return policies are visible at all till points. This is a simple update using acrylic, or more affordable styrene, poster holders or wall mounted snap frames; a great investment that every DIY shop should have.


Contact the experts at UK POS on 0161 885 5362 or visit www .ukpos.com


Quote code DIYFIVE for £5 off your next order of £50 or more* *Excludes VAT*Excludes VA


VAT and delivery.


Cannot be used with any other offer . One use per customer .


y,, you have to make it ea asy.y.


cision. What if it’s darker in real life? What if I need mor e coats? What if it doesn’t look right? Having samples of wood painted on your retail shelving eliminates this worry for customers.


dec Make it easy xt display update; you


MERCHANDISING G


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