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SUPPLIER NEWS


AND SANDING EVOLUTION Mirka UK speaks to DIY Week about celebrating its 40th anniversary this year, and how the business has expanded to match the momentum of progress in the industry.


40 YEARS OF GROWTH M


irka UK became the first daughter company of Finnish company KWH


when it opened its


doors in 1979. Celebrating its 40th anniversary in 2019, the business has evolved like so many in the DIY industry to meet the constantly changing needs and requirements of users. As a result, this has led to the development of a corporate philosophy that states, ‘whatever we do, we aim to do it properly, resulting in a job well done’, which aligns with both its training and research and development commitments. With training, Mirka understands


that it is important for businesses because it enhances their workers’ skill sets and allows them to


Group


increase the services they offer. Therefore, Mirka has invested in its on-site training programmes, which have been very well received from customers.


This development has resulted in the opening of a UK training centre that has been designed to maximise the user experience, with a practical demonstration space, where Mirka’s inhouse technical experts can showcase the company’s latest processes and products and where attendees can complete the hands- on technical training in a workshop setting. It also features classroom space


for more knowledge- DIYWK-12APR19-Benchmark_Layout 1 10/04/2019 11:47 Page 1


based learning, which can then be transferred into the practical elements of the training programme When it comes to research and development, Mirka say its


commitment to stay at the cutting- edge of technology has been achieved in three ways; the first two have been in place for years and the third has only recently come to the fore from a UK perspective. 1. The continued investment in the research and development process in Jeppo, Finland ensures the tools available in its portfolio meet the constantly evolving demands of its customer base.


2. Constant communication with its customers, whether they are a one-man band or a company that employs hundreds of people, is key to the process because no user is the same and the more information that is available to the research and development team will benefit the development process in the short, medium and long term.


3. Having access to the training centre in Milton Keynes allows the UK team to explore new possibilities to address changing processes. Over the past 40 years, Mirka has said these strands of the business have expanded and has allowed Mirka UK to be at the forefront of the industry, enabling the DIY sector to have access to a wide range of sanding products, tools, polishers and solutions to help them grow its businesses successfully.


Call to bookyour space BENCHMARK…..


THE DIY MARKET LEADER SUPPLEMENT provides valuable insight into the UK’s leading DIY Retailers and Wholesalers. A must read for senior decision makers in the market, the supplement includes detailed analysis of the financial performance, sales densities, staff productivity, margins, stock turn and long term trends. There is simply no more effective way of reaching the industry’s top buyers and managers.


For further information or to book advertising space including online please contact Sallie Payne. Tel: 01622 699151 Email: spayne@datateam.co.uk


8 DIY WEEK 10 MAY 2019 www.diyweek.net


Publication date: June


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