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RANGE REVIEW: MADE IN BRITAIN


“THE FUTURE OF BRITISH MANUFACTURING IS BRIGHT”


Despite entering into a CVA five years ago, YBS Insulation has gone from strength to strength and the business has been investing in its future, as it sees the appetite for British-made products grow – both at home and abroad.


of its manufacturing credentials in the past, sales & marketing director Daniel McKane says it is getting the message out ‘loud and clear’ now and seeing huge growth, as demand for its products is on the up. “We never used to shout about being a British manufacturer,” Daniel explains. “But we are proud of what we do and are starting to promote that now.” The


B construction www.diyweek.net materials manufacturer joined the Made In


ased in Derbyshire, YBS Insulation has been trading for 25 years and, despite the business not making the most


Britain (MIB) marque around six months ago and has seen a real step change since then. Founded by Denver Hewlett,


the CEO of


Prescot-based cooker manufacturer, Stoves, the campaign was designed create a collective mark that helped consumers and specifiers identify products made in this country. All members can use the logo on their products to flag up their origin but benefits also include regular member workshops, get-togethers and networking opportunities, which Daniel explains have proved highly


valuable. YBS has been


able to grow its business through accessing the MiB Directory of more than1,000 fellow members


to find new buyers, suppliers and procurement solutions.


Marketing manager Catherine Hadwick adds: “We joined the scheme in November 2018 and it has been a key differential over our competitors. This allows us to be more flexible and provides better control over our manufacturing process. It also means we can drive product development.”


Decisions like joining MIB have played a big part in its success story in recent years but big changes have taken place over the past five years to get the company to where it is today. Under pressure from shareholders and creditors alike, and after months of battling with the


business, YBS managed to enter into a CVA in 2014. The management team refinanced the business during this period and made some changes in order to get onto a level footing and get set to grow. And, it has worked, with YBS doubling its turnover during the past five years, growing its headcount by 30% and landing major export contracts to boot.


Daniel explains YBS is now coming out of the CVA and has an exciting future ahead, crediting much of the success to managing director Simon Sharkey and finance director Andrew Hodkinson. “We have worked on improving our service and our product


10 MAY 2019 DIY WEEK 21


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