WORKWEAR
off-the-shelf Emma product will fit 95% of people’s feet. Which is very important if you are in a large organisation with 10000 employees as it means more of your employees will be able to find footwear that fits them properly which is important from a comfort and an orthopaedic point of view.” Dumigan says that the circularity of the Emma offer goes as far as complete recycling. In Holland and Belgium Emma have a truly circular system where they collect through a third party all the shoes that are worn out and bring them back and re-purpose them. They actually collect them from the retail outlets. They have
large bins at the stores and on a regular basis they go and collect what is in them, then everything is fully recycled. We haven’t got to that stage in the UK yet but it is something we are looking into further down the track. It’s like wearing seatbelts really, now we wouldn’t dream of getting into a car without wearing one, but there was a time when we needed a government campaign to get us to wear them. Eventually, I think there will come a point where recycling is as natural to us all as wearing a seatbelt is.”
The Emma brand is launching in the UK from the beginning of this month and Dumigan says he’s
pretty excited about the potential for the brand through the merchant channel. “We acquired another footwear company about four years ago which sells the Solid Gear and ToeGuard brands. Solid Gear has a completely different brand position; it is all about innovation and really making safety shoes more like hi- tech trainers. There’s a huge amount of research and development that goes into making the product lightweight and comfortable to wear, but also fully supportive of the foot and complying with the safety requirements, whilst still appealing to modern wearers who have an eye for a product’s style.
“When you put the Solid Gear MAKING A CHANGE FOR
SUSTAINABLE WORKWEAR Workwear and company VF’s ‘Made for Change’ initiative aims to show the importance of businesses adopting increased sustainable awareness.
T imberland PRO® is keen
to offer a variety of footwear and clothing that will appeal to
merchants interested in expanding their workwear department whilst also invest in sustainability- conscious companies. Timberland PRO®
offer a wide
range of products that meet the minimum safety standards set by the International Organization for Standardization. As of December 2018, the equivalent of 345million ½ litre plastic bottles have been re-used into Timberland PRO® products.
In addition to this, since 2001 Timberland has planted 10.2 million trees and commit to planting 50 million trees over the next 5 years. By using better materials, they believe they can create better products that continue the environmentally conscious ethic they are promoting. Better materials include recycled PET, leather from gold and silver rated tanneries, organic/better cotton, and
recycled rubber.
Some of the products available include, the Hypercharge Leather Boot complete with composite safety toe, waterproof membrane, breathable and moisture- wicking lining with anti-microbial treatment for odour control. Available in brown, black/orange, and black/teal. Created with Timberland PRO’s ReBOTL™
fabric,
which is made from bottles that are collected and recycled and contains at least 50% RPET.. The Anti-Fatigue Technology in Timberland PRO® footwear ensures comfort and durability for those who are on their feet all day. Such qualities could appeal to those who work in merchant yards or shops and are seeking comfortable, stylish and appropriate footwear for heavy duties.
The Timberland PRO® Interax Work Trousers feature MIMIX™ performance technology, which is designed to improve motion and provide workers with breathable workwear. The ergonomic fit is
September 2020
www.buildersmerchantsjournal.net
designed to maximise
efficiency and comfort in the working environment. Again, the sustainable initiative behind the company is reflected through its Rain Repel
Technology, which includes 42% recycled polyester and features an outer layer that resists moisture penetration, plus an oil, water and stain-repellent coating for extra protection.
Further to this, the Endurance Shield Jacket is fleece-lined for extra warmth using 100% recycled polyester. The breathability of the jacket is assured through the vents, mesh lining, and zipped vents under arms. It comes in
three colours: Teal Blue, Graphite Grey, and Jet Black. BMJ
31
brand alongside our new the Emma brand, we truly believe we have a very strong footwear offering for merchants and for their tradesmen and women customers.” BMJ
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