COMPANY FOCUS ULTRA DECKING FOCUSES
ON PRODUCT QUALITY Poor quality products and service will ultimately create customer issues and damage a merchant’s brand. So Catrin Jones talked to a company that is determined to be different.
collection of entry-level composite decking boards come in a range of colours in both a wood grain effect or grooved finish. Each board is specially engineered for residential use with all the benefits of anti-slip properties, and will not crack, splinter, or rot. The Home choice collection offers two different finishes, one with the latest wide groove or a modern thin groove pattern that truly has all the composite decking benefits without a big price tag. Additional benefits include limited anti-slip properties built into each board and a hidden fastener system for installation with a limited 10-year warranty. All boards require little maintenance and are easy to clean.
Anthracite Grey Grooved
THE LAST THING a builders merchants needs is issues with poor product quality, which will impact their sales and their reputation. That’s according to Jeffrey Allan, CEO of composite decking company Ultra-Decking -Group Ltd , which has been focusing on planned stages of its development and growth. He says: “When the company was founded, the goal was simple. Supply the market with a quality solution at an affordable price. By taking our time and listening to our customer feedback on their experience and the quality of our products, we believe the product represents the very highest standards and value for money. Great things are never rushed and with time and effort in the production process and improving raw materials used in the manufacturing process over
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time the product has reached a very high standard in quality and finish.
“The board of directors believes we are now geared up and ready to work with larger retail outlets and national builder’s merchants. By always listening to our customers and their requirements, the company is constantly implementing product improvement. By no means are we perfect and sometimes we do get things wrong. However, we are fast learners and will implement processes to ensure we have learned from our past mistakes.”
Allan says that the company supplies all levels of composite decking solutions depending on a customer’s needs and budget. UGL supplies low-cost entry level and high-end composite decking to meet every customer
When the company was founded, the goal was simple. Supply the market with a quality solution at an affordable price.
requirement and budget. The company has also designed and developed end user guides and information that is available online to all customers, providing open and honest advice of what a customer should expect from their composite decking during the lifetime of its service. The Home Choice and Premier
Exclusive Collection New for the 2021/22 season is the Exclusive collection in a range of colours offering a natural wood grain finish that looks just like the real thing. “Our flagship composite decking boards are part of the Signature Collection, which offers our customers a reversible realistic woodgrain finish and is rated by customers as a classic choice that never goes out of fashion,” he says. All Signature collection composite decking boards are designed to resist staining and colour fade utilising a patented shielded (co-extrusion) technology to provide additional stain and fade resistance to Mother Nature’s harshest elements. This unique tough outer shell protects the colour and beauty of the composite decking boards for many years to come. The Signature collection also benefits from limited slip resistance protection and is easy to clean with little or no maintenance. BMJ
www.buildersmerchantsjournal.net October 2021
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