KITCHENS
“These are not your standard eight-to- twelve-week projects,” Bence explains. “We’re talking about six-month lead times. Our clients have the budget and the patience to take their time and get everything exactly how they envisage it.”
The redesigned showroom places greater emphasis on creativity and collaboration. While some customers arrive with clear ideas, others depend heavily on the design team for guid-ance.
“We don’t expect customers to come in, point to a display, and say ‘I’ll take that one,’” says Bence. “Our displays are there to inspire. We want clients to feel comfortable exploring
options, changing the colour of a basin, swapping a sink or tap, and really making it their own.”
The number of kitchen and bathroom displays has been deliberately reduced. The result is a more spacious, design-led environment that encourages discussion and personalised design work.
“It’s about creating a space that invites inspiration and makes people feel confident about investing in their home,” says Bence. Interior designers, architects and design influencers are also all part of the target market, and there have been events and
November 2025
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special showroom evenings, bringing in key customers.
Consultation and advice aren’t charged for, but the design service is. “We make a charge because there is a real value to what we offer, and customers recognise that. We ask for deposits as well, but because we have been around for over 175 years, customers know there is that longevity and security.” Bence says that the design and feel of the showroom are key. “We’ve built a space where people feel comfortable spending money to get exactly what they want, and that, we believe, is what sets us apart.” BMJ
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