WORKWEAR
Above: Whether you need a lightweight and packable jacket for flexibility on site through chilly days; a waterproof parka to withstand the elements; or a robust insulated style to provide warmth and durability in the most demanding conditions, a Snickers Work Jacket will suit your needs.
reduces the reliance on virgin resources and minimises environmental impact. By the end of 2025, Mascot aims to phase out all virgin polyester and polyamide in its products, a significant step toward circularity in workwear production. This commitment reflects a broader industry trend toward responsible manufacturing, as consumers increasingly prioritise eco-friendly options. According to a 2023 survey by Statista, 78% of consumers are more likely to purchase products from brands that demonstrate environmental responsibility. Longevity is another key aspect of sustainable workwear. Garments that last longer not only reduce waste but also offer better value for money. High-quality materials and rigorous testing ensure modern workwear can withstand harsh environments while maintaining performance. Mascot’s use of Cordura in holster pockets is a prime example, as it enhances durability and extends the lifespan of trousers by allowing pockets to be replaced independently of the garment. Modern workwear is designed with input from tradespeople to address their specific requirements. Comfort, functionality, and durability are top priorities. Flexible fabrics like stretch twill allow workers to bend, crouch, and climb with ease, while advanced features such as moisture-wicking properties and stain resistance enhance comfort and practicality on the job.
Holster pockets, for instance, have become a crucial feature in workwear. These pockets act as portable toolboxes, enabling workers to carry essentials in environments where traditional toolboxes are impractical. Innovative designs, such as Mascot’s Click Pocket System, allow users to customise pocket placement, improving convenience and extending garment life. Tradespeople benefit from these advancements, as they can focus on their tasks without being hindered by ill- fitting or impractical clothing.
Above: Regatta Professional’s Dover Jacket is constructed with a commitment to durability and performance, using Hydrafort polyester fabric, a 220 series anti-pill Symmetry fleece lining, and Thermo-Guard insulation. Tested for all conditions, it’s equipped with taped seams, a concealed hood with adjusters, a storm flap, and adjustable cuffs—features that ensure premium comfort and protection in even the harshest environments. 30% of its materials are made from recycled fibres and it comes in 10 colours and sizes XS-3XL
Customised range uses recycled polyamide and polyester sourced from surplus textile materials and plastic bottles. This approach
One test user of Mascot’s workwear said: “I can squat down, work on my knees, or climb a scaffold without difficulty because the material has so much stretch. The flexibility is clearly a big reason to choose these trousers.” Feedback like this highlights the importance of real-world testing in developing effective workwear solutions.
Point of sale
For builders’ merchants, stocking high-quality workwear is only part of the equation. Success also depends on how effectively these products are presented to customers. Well-designed point-of-sale materials play a critical role in showcasing modern workwear.
January 2025
www.buildersmerchantsjournal.net
Eye-catching displays and informative signage help customers understand the features and advantages of different products, guiding them toward informed purchasing decisions. Strategic placement of workwear displays is equally important. Merchants can maximise visibility by situating displays near high-traffic areas or complementary product sections, such as safety gear or tools. Effective POS strategies not only boost sales but also enhance customer satisfaction by making it easier to find the right gear for their needs. The workwear industry has historically focused on men’s designs, but recent years have seen a push toward inclusivity. Brands are now offering gear tailored to women, ensuring they receive the same level of comfort, functionality, and durability as their male counterparts. For example, Carhartt’s Women’s Rain Defender Relaxed Fit Lightweight Insulated Vest combines weather protection with a design that accommodates the unique needs of female tradespeople. This shift is essential, as more women enter traditionally male-dominated trades. According to the Office for National Statistics, the number of women in construction roles increased by 25% between 2017 and 2022. Providing suitable workwear for this growing demographic is not just a matter of equity but also a smart business move for merchants looking for a broader customer base. BMJ
21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
