AND FINALLY
Keystone Lintels takes merchant campaign to the movies
Keystone Lintels is launching a dramatic movie themed campaign designed to boost turnover via the company’s builders merchant partners with a dynamic new programme of increased support. The powerful new message to their merchant partners is simple – “let Keystone do all the hard work and we can grow together”. The initiative will see Keystone Lintels’ entire salesforce follow up on leads provided by their merchant customers. Once it is ready to convert to an order, it is passed back to the merchant that generated the lead, resulting in a direct sale for them.
The lead generation partnership message will be communicated to merchant partners in an movie themed campaign that takes inspiration from iconic films such as Jaws, Top Gun and Toy Story. Key
movie lines have been adapted to help reinforce the lead generation message and provide a memorable way of keeping the message in everyone’s minds.
Executions will include posters that will be displayed in merchant branches and a series of movie trailers that will be communicated across digital platforms. “Keystone has always valued our partnership with builders’ merchants and has a proud 30 year history of unwavering support to our merchant partners,” says sales director David Grace. “Merchants are our eyes and ears on the ground, but with a vast amount of other products to sell we try to take away the workload of chasing these jobs down, to ensure we are successfully securing orders together.”
PRIZE CROSSWORD Charities win Selco makeover prize
A children’s hospice, animal charity shop and a north-west Women’s Centre are all celebrating being picked as Selco Stars – the recipients of £500 each from the builders merchant’s Selco Stars community initiative.
Each month, Selco is donating
£500 of building materials to two groups across the UK, with the 12 finalists going forward for a public vote for the chance to win £5,000 in cash. A second prize of £1,250 is also available to mark Selco’s 125th anniversary.
A charity shop in Eastleigh is set to replace its leaking roof – thanks to a generous donation from a leading builders merchant. St Francis Animal Welfare in Eastleigh, Hampshire, has not been able to open its shop recently due to problems with the roof, cutting off a vital income stream for the charity. So the £500 to spend at Selco Builders Warehouse through the Selco Stars scheme is especially welcome, says the charity’s Helen Shaw.
Demelza Hospice Care for Children is planning a garden makeover after winning its £500. The charity, which operates in Kent, East Sussex and South East London, is planning to utilise its prize on building materials to revamp the gardens at one of its hospices in Sittingbourne. Demelza provides specialist care and emotional support for children with terminal conditions and their loved ones, so they can enjoy their time together as a family for as long as they have.
Salford Women’s Centre, which has also received £500 from Selco Stars, supports females in the local area with their health and wellbeing.
Last month’s solution
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17 20th-century Spanish painter (7) 19 Practical knowledge, expertise (4- 3) 22 Having achieved success through one’s own efforts (4-4) 24 County of SE England (6) 25 Filler or sealant (6) 27 Controlling valve (3) 28 Carry the weight of (4) 29 Subtract, take away (6) 30 Trustworthy (8)
Down 1 Italian pasta (8) 2 Grinding machinery (4) 3 Traditional Scottish dish (6) 4 and 16 down
Across 8 Material made from bonded layers (8) 9 Cowardly colour? (6) 10 and 11Power tool firing fixing
spikes (4,3) 12 Popular music of Jamaican origin (6) 13 Floorboard supports (6) 15 Drink before bedtime (8)
December 2020
www.buildersmerchantsjournal.net
in Pisa (7,5) 5 Highly flammable gas (8) 6 Personal website regularly updated (4) 7 Musical form (6) 14 Type of joint – made of wool? (5) 16 See 4 down 18 Shortage (8) 20 Protective garment (8) 21 10,000 square metres (7) 23 Rubber (6) 24 Make available, provide (6) 26 Stretched tight (4) 28 Boast (4)
Famous structure
Across: 1 Guttering 6 Steam 9 Larch 10 Valuation 11 Year 12 Divan 13 Lava 16 Village 17 Trestle 19 Run- down 21 Fir tree 22 Inch 24 Story 25 Numb 29 Replenish 30 Icing 31 Sweat 32 Gardeners Down: 1 Gully 2 Tarpaulin 3 Echo 4 Invoice 5 Gallant 6 Slab 7 Evita 8 Manganese 14 Mason 15 Beard 16 Verdigris 18 Turquoise 20 Nothing 21 Further 23 Copse 26 Bogus 27 West 28 Side
To enter: send in the completed crossword (no copies, please) to: BMJ Prize Crossword, Datateam Ltd, 15a London Road, Maidstone, Kent, ME16 8LY, by the 5th of January.
•Congratulations to the winner of our last crossword, Shona Bluhm of Jewson in Craven Arms, Shropshire. Your prize will be with you in due course
39
WIN £75
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