STORAGEWARE
October/November2024
housewareslive.net
Contain your excitement Consumers are eager t declutter and organise their spaces ahead of the holida I
t’s that wonderful time of year again when we embrace the joy of giving festive gifts and indulge in cooking up a storm, often resulting in delicious leftovers with nowhere to go.
Navigating the sea of choices can sometimes feel overwhelming.
However, today’s offerings beautifully blend functionality with style, and elegance. “Storage solutions should be secure and easy to access,” explains Jonathan Cliffe, Ecommerce and Marketing Director for What More. “We offer features like wheeled boxes that can slide under beds for effortless retrieval, and lidded boxes to keep stored items free from dust and damp.” What More UK is committed to addressing environmental concerns,
What More Food Locker
their Upcycled range in response to the growing issue of plastic waste, particularly in oceans and Wham Upcycled collection is made entirely from recycled and recyclable plastic, offering sustainable storage solutions for conscious consumers.
What More’s Studio Cubes
Multifunctionality In the realm of multifunctionality, Pyrex offers a versatile range of storage solutions that cater to every storage need while ensuring quality and convenience for consumers.
in tooling have positioned What More as a market leader in plastics, providing a diverse array of formats,
sizes, and colours. Mr Cliffe adds: “We pride ourselves on offering versatile storage solutions for every room in the home and garden.” Decluttering and organising continue to be major trends, and What
More’s aesthetically pleasing, durable storage options perfectly align with this movement. “New Product Development is a constant focus at What More UK. We’ve just launched two new sizes of our popular Crystal boxes—68l and 90l—designed to stack seamlessly with our existing 46l for our customers!” RKW also offers a comprehensive storage portfolio through its
of items, including storage canisters, pasta jars, and a four-piece food
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at Pyrex, shares: “Our storage options include Heat, and Zero Plastic. Each range serves unique purposes, from freezer- to-oven convenience to microwave-safe reheating and eco-friendly glass solutions. Our products are crafted from the most durable glass on the market for maximum longevity and performance.” All Pyrex glass storage ranges are suitable for use in the refrigerator,
Pyrex Cook and Heat Rectangular Dish with Lid
freezer, microwave, oven, air fryer, and dishwasher, providing unparalleled versatility for meal preparation, storage, reheating, and cleanup. consumer frustrations: - Cook & Freeze: Perfect for safe transitions from freezer to oven, making meal prep easier and reducing food waste.
storage set, as well as biscuit containers. RKW success for this range in the market.
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Rachel Daniels, Head Product Manager, is known for creating coordinated collections that provide consumers with a complete kitchen
the popular Cavaletto range. Our products are designed to address c
consumer pain points with stylish, trend-led designs at affordable prices, o
offering an easy and cost-effective way to refresh kitchen interiors. Key features include high-quality materials, airtight canisters for long- llasting freshness, non-slip feet to protect countertops, and a three-year
Responding to the demand for environmentally friendly options, RKW leading the way in the storageware market, RKW’s portfolio is well- positioned to meet future consumer needs.
Consumers are eager to declutter and organise their spacesahead of the holiday season. With a growing emphasis on functionality and style, innovative storage solutions Housewares Magazine explores the latest in the segment.
Tower’s Cavaletto Food Storage Container
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