IFA REVIEW
Ocrtober/November 2024
housewareslive.net
The Future of Housewares at IFA
This year’s IFA marked a century of innovation, bringing together the latest and greatest in tech from around the globe. As brands celebrated this milestone, Will McGill reports on the cutting-edge in small electricals.
stops, celebrating in style with their most innovative gadgets. It was a tech-tastic birthday bash, a celebration that proved technology never gets old. “IFA is an event is something we look forward to every year,” said Claire Bugden, Commercial & Marketing Director at RKW. “It is a great opportunity to see our current customers and welcomenew ones. We take pride in our brands and products, so it is always great to have an opportunity to shout about them. “This year at IFA we announced Tower’s newest partnership with Good Food, the UK’s largest media brand, and we can’t wait to see how this makes an impact on the small cooking appliance and housewares market. An expansion of the popular ‘Retro’ collection by Swan was also a hero product on display at IFA. The refreshed ‘Retro Revive’ collection takes inspiration from the best-selling Retro line with an added contemporary twist. “In the future, RKW hopes to achieve its goals of global expansion, promote innovation in the industry and continue Tower’s mission to become the number one supplier of homeware SDA and houseware products. We can’t wait for next year – bring it on!”
A Swan’s Retro air fryer 10 |
nother IFA, bursting at the seams with the latest tech from around the globe! This year, the show hit a milestone—its 100th anniversary—so naturally, brands pulled out all the
Cleaning Excellence steam technology, making it effortless to smooth out creases. With it delivers exceptional results while ensuring durability and eco- friendliness. powerful, eco- conscious cleaning to the forefront. British Allergy Foundation, it not only tackles tough dirt but also improves air performance while reducing energy consumption. “This year’s IFA was a fantastic opportunity for us to showcase our commitment to innovation and sustainability. We noticed key trends just steam and without chemicals. “Attending IFA allowed us to strengthen relationships with existing partners while also connecting with potential new contacts, crucial for our ongoing expansion event continues to be instrumental in providing an international platform to present the best in innovation and help drive growth in the market.”
The Polti La Vaporella XM84C
The Polti Vaporetto Pro 8X Eco Plus
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