October/November 2024 housewareslive.net


COOKWARE


s the holiday season unfolds, kitchens across the world become bustling hubs of joy, laughter, and delectable aromas. Whether you’re whipping up a festive feast for family or baking batches of cookies for neighbours, having the right cookware can make all the difference.


Get ready to deck the halls with these must-have essentials that will


elevate your consumers’ holiday cooking to a whole new level. At SharkNinja, the focus for every product its launches is to address everyday challenges for consumers—often even those they may not realise they have. Tracey Scully, Managing


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Director of SharkNinja UK, highlights the Ninja Extended Life Ceramic 5-Piece Frying Pan & Saucepan Set as a standout product. This set, launched earlier this year, features innovative CeramicLock technology, providing extra-durable non-stick pans that are lightweight and require minimal oil, making healthier cooking easier than ever.


The ease of use and maintenance of these pans ensures that you can enjoy the holiday cooking experience without the usual hassle of stuck-on food. Meyer Group’s Circulon


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brand has long been a pioneer in the cookware industry, known for introducing the world’s  anodised options. With a commitment to innovation, Circulon continues to push the boundaries of cookware design. The Circulon ScratchDefense A1 Collection features aerospace-


The Ninja Extended Life Ceramic 5-Piece Frying Pan & Saucepan Set


grade materials that create a thicker and harder surface than ordinary non-stick cookware. This advanced technology ensures unparalleled  Chloe Evans, Head of Marketing at Meyer Group, highlights the challenges consumers face with non-stick cookware: “Our research


Pan-tastic cookware! A


  Housewares Magazine 


shows that durability is a major pain point. Circulon’s A1 Series has been extensively tested in laboratories to simulate over 200 years of daily wear and tear.” The results are


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impressive; the collection can withstand more than 350,000 lab-conducted heav heavy metal scrapes of the non-stick cooking surface without any


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scratches, making it lastlas over 130 times longer than the competition. Each pan is designed


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with stain-resistant, easy- to--clean surfaces, and a thick, edge-to-edge steel base that is induction suitable, delivering fast and even heat. C


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Cookware needs to look


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look great and perform exceptionally, which is precisely what Lifetime Brands aims to achieve.


Claire Budgen, Commercial & Marketing Director, explains: “Our MasterClass Cast Aluminium Casserole dishes are real crowd-pleasers— performing both physically and aesthetically. They cook like cast iron but are super lightweight and undisputedly non-stick.” Th


 style


The MasterClass range has added a splash of colour to its offerings,  style. The dishes are dishwasher safe and compatible with all hob types,


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The Ninja Foodi StaySharp Knife Block


Circulon’s A1 Series with ScratchDefense Technology


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