COOKWARE t
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October/November 2024
housewareslive.net
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f Phi Collection Saucepan, 1.5qt
preparation. Additionally, a seamless and rivet-less interior prevents food from getting trapped, making clean-up effortless. The contrast of the timeless black design with cast stainless steel handles adds an elegant touch to any kitchen. Nathalie Bruneel, Head of Green Brands at The Cookware Company, emphasises the importance of sustainable cookware: “We expect this to continue driving consumer choices towards brands that offer healthier options. GreenPan is the original pioneer of Thermolon, a healthy ceramic non-stick coating free from harmful toxins such as PFAS.”
Captivating
Captivate Brands works closely with Mary Berry’s team to distribute the popular Mary Berry At Home cookware range, crafted from lightweight cast aluminium. This material provides easier to handle.
Kevin McKay, Managing Director of Captivate Brands, explains, “Our licensing venture began with the Mary Berry collections, which remain a cornerstone of our business. Earlier this year, we signed a new two-year contract with Mary’s team.”
“Mary is an absolute joy to work with; her engagement in everything we do is invaluable. Her expertise as a chef and baker has shaped every element of the At Home collection, which we proudly describe as ‘everything you need to cook and bake requested lightweight cast aluminium for the casseroles instead of traditional heavy cast iron.”
Key products in the range include the Mary Berry At Home lidded casseroles available in various sizes: 20cm round, 24cm round, 28cm round shallow, and 32cm oval. The collection also features non-stick bakeware, essential utensils like digital scales and can openers, plus wooden and silicone tools.
Mr McKay highlights that exciting new products will launch in spring 2025, although he expresses concerns about fragmentation in the housewares industry - wishing that everyone came together a bit more to celebrate the industry and the people in it.
With remarkable growth over the past seven years, Captivate Brands is focused on organic development and future expansion, whilst providing exceptional products..
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With a commitment to using recycled materials and new technologies, GreenPan is dedicated to creating stronger and more durable ranges for the eco-conscious consumer. Eddingtons is another brand making waves in the cookware market. Its Phi cookware range from Fissler features the latest downdraft technology, allowing for controlled venting of steam, particularly effective with modern stove-top extractor fans. Richard Walker, Managing Director of Eddingtons,explains: “The glass lids incorporate a straining feature, enabling you to pour out liquids without needing a separate strainer. Plus, the lids can be set upright using a unique lid hook, freeing your hands to release steam or add ingredients.” With the introduction of Ceratal Orbit, a new range of PFAS/PTFE- free ceramic coated fry pans and woks in an elegant Orbit Black colour, Eddingtons is committed to offering innovative solutions for today’s home cooks.
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This holiday season, encourage your consumers to embrace the joy of cooking with exceptional cookware brands that combine quality, innovation, and style.
From SharkNinja’s problem-solving designs to Circulon’s scratch-
resistant technology, each brand offers unique features that can transform their kitchen experience. Whether they choose the timeless elegance of Le Creuset, the sustainable innovation of GreenPan, or the versatile offerings from Lifetime Brands, investing in quality cookware is a gift that keeps on giving. Their culinary creations will not only impress guests but also So, help your consumers gear up for a delightful holiday cooking experience, making their kitchen the heart of their home this Christmas.
MARY BERRY with At Home Collection casseroles
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