60 YEARS OF LAKELAND
October/November2024
housewareslive.net
Lakeland celebrates 60 years As Lak land marks its 60th anniversar
As Lakelandmarks its 60th anniversary, the brand tells Housewares Magazine about its rich history and commitment to innovation in housewares and cookware, highlighting its journey from a small Lake District shop to a beloved retail destination.
the brand tells Housewares Magazine In 1964, Lakeland Plastics was born
members are really on hand to help customers make the best decision for themselves. “We have however
embraced becoming lot of projects, one being the recent introduction of our app, which helps customers browse with ease. It’s important to attract new customers
F
ounded in 1964 by entrepreneurs Alan and Susan Caine, Lakeland started as a small kitchenware retailer in the Lake District, UK. The couple’s vision was to provide innovative and practical solutions for home cooking, drawing inspiration from the stunning landscapes around them. This year, the retailer proudly celebrates its 60th anniversary, a
remarkable milestone that underscores its enduring legacy in the industry.
Going back 60 years,
was a simple, yet effective, food storage container, which quickly gained popularity. Over the years, the
In the 90s Lakeland Plastics become Lakeland as the brand
while also not alienating our loyal customers who have shopped with us for many years.” Today, Lakeland operates numerous retail outlets across the UK and an extensive online presence, continuing to be a trusted name for housewares and cookware.
The emerging trends which the retailer has highlighted include:
• Air frying has been a huge one for us, no surprises there. We are now seeing people looking to get the most out of their air fryer so looking for handy accessories
• Bread making has seen a big come back over the last year, nearly reaching the same popularity as in the pandemic! Instead of people having more time on their hand, the trend has emerged this time due
retailer expanded its product range to include a diverse array of kitchenware, cookware, and home accessories. The company became renowned for its commitment to quality, practicality, and customer satisfaction, offering items that genuinely enhance the cooking experience. A Lakeland spokesperson explains: “Back in the early days, home
freezing and microwaving was cutting edge innovation. We not only had a call line for customer queries on these two topics but even had special education videos made to help inform, helping customers make this leap been at the core of the business. In the 1990s, Lakeland transitioned to a multi-channel retail model, beyond its physical store. “Being historically a retail and catalogue business, we have had
to move with the times. This however doesn’t mean we have lost our roots” comments a Lakeland spokesperson. “Our customers are so happy that our catalogues are still produced and the theatre in our stores is still as vibrant with so much staff product training so the team
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avoid this, one being making your own bread.
• Using the garden as another room in the house – we have seen an uplift in outdoor entertaining products and predict this trend to carry on into 2025
• A new one for this season, landing soon, heated wearables. A heated scarf, robe, shawl.
“We want to carry on being front of mind when it comes to home and kitchenware shopping, keeping our legacy for our amazing customer service and of course, product satisfaction with our 3 year guarantee on all product lines,” concludes a Lakeland spokesperson.
In the early 2000s the retailer extended its Kendal site
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