NEWS
Charity ‘Giving Trees’ return to John Lewis stores
‘
Giving Trees’ are back in all Waitrose and John Lewis shops this festive season, helping to raise donations for the John Lewis Partnership’s ‘Building Happier Futures’ programme - an ongoing commitment to giving people who have experienced care a better future.
Building on the success of last year, which saw £600,000 donated by generous customers, the initiative contributed towards the programme’s target of £1.1million. While in-store, customers can shop and give back to the community at the same time by picking up a gift tag from the tree and taking it to the checkout, where they can directly donate the amount they’d like. The donation tags range from £2 to £25, and after you scan it with your shopping your donation is split between the Partnership’s Building Happier Futures charity partners - Action for Children, Who Cares? Scotland and Home-Start UK. Lindsey Crompton, sustainability & ethics lead, social impact & health, said: “Our ambition to build happier futures for Care Experienced people is at the very heart of our purpose. We’re so grateful that our thoughtful customers care as greatly about this as we do, helping to generate vital funds this Christmas to support young people’s lives for the better.”
Tower launches TV campaign
T
ower, one of the leading Air Fryer brands in the UK, is in marketing to fuel its growth. The campaign aims to showcase how consumers can keeping the food quality and taste delivered by the Xpress Pro Combo Air Fryer—a bestseller from Tower. Renowned for their impactful Home of the Air Fryer campaign, Tower’s commercial is scheduled to air at prime time from December 4th to 17th. Rod Burrows, marketing director, said: “We’re thrilled to be
on TV again, and can’t wait to see one of our most popular air fryers being in the commercial during the festive period. Tower has become one of the top brands for air fryers and we aren’t stopping, we urge our retailers to order stock now in preparation.”
Spring and Autumn Fair strengthens leadership team H
yve Group has appointed two new leaders to the team,
Jackson Szabo as portfolio director for Spring Fair and Autumn Fair and Soraya Gadelrab as the new event director for Spring Fair and Autumn Fair.
The two senior appointments to the team will strengthen and
destinations, shaping the future of the industry. Nicola Meadows, divisional managing director for the retail, manufacturing and engineering division, said: “We’re thrilled to introduce our two new leaders Jackson Szabo and Soraya Gadelrab who are joining our team. Their fresh perspectives and wealth of experience will undoubtedly invigorate our sector. Bringing together years of experience with a track record of innovation and success, these talented individuals
4 | December 2023
Jackson and Soraya are brimming with exciting ideas that will inspire. Their vision and creativity will shape our future endeavours, fostering growth and excellence. With their arrival, we’re embarking on an exciting chapter; together, driving positive change and achieving remarkable results.” Szabo said: “I’m absolutely delighted to be joining Spring Fair and
Autumn Fair, brands that are aspirational for anyone in the UK events to call the NEC home as well as being the largest show in Europe. Spring Fair and Autumn Fair exist to serve the retail industry – an industry fuelled by Britain’s entrepreneurs, bellwethers and creative minds and I very much look forward to working with this incredible community to ensure that the shows do everything they can to drive value to retailers and suppliers alike while serving and supporting both exciting, new businesses and institutional incumbents.” Gadelrab added: “I’m incredibly excited to be joining the team at Spring
Fair & Autumn Fair. I look forward to working with this passionate team to drive forward these heritage events, ensuring we evolve them to
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