CHRISTMAS PLANNING
Seasonal sales
Experts in electrical appliances, Bluestem Group explore this year’s Christmas consumer trends and the bestsellers for the festive period.
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nowing what products sell well around the festive period helps us to focus on expanding our range with models that lean into these trends. For example, coffee machines are a consistent bestseller
during this time.
Marketing can help create a real buzz around products in the lead-up to Christmas to create extra awareness for the products we want to push for the season. This year we plan to use social media to push popular products for example mini ovens, air fryers and coffee machines, as well as email campaigns to keep our product range in customers’ minds as they consider their festive purchases. We use social media, targeted customer communication and the sales team keep our customers up to date with the latest trends.
Convenience Mini Ovens are a popular product around the festive period with consumers looking for an extra hand when preparing a large Christmas Day meal. When the cooker gets full and there’s still a tray of potatoes to be roasted, Igenix’s range can step in to save the day. With less heat up time than a conventional oven, appliances like the IG7131 30 Litre user money on their household bills. Some models, like the IG7145 45 Litre model, also boast double hotplates, making them an even more versatile piece of kitchen equipment.
30 | December 2023 The festive season is a key time for coffee machine sales, and 2023
promises to be no exception. Ariete has an extensive range of coffee machines for all kinds of caffeine enthusiasts. The AR1313 Metal 15 Bar Pump Espresso Machine with Grinder is a great option for those who are looking to get lower the amount on their daily coffee shop visit, but don’t want to give up that morning cappuccino. This coffee machine makes it easy to create barista-style espresso at home, with built-in grinder, cup warmer and steam wand for perfectly frothed milk. Air Fryers such as Statesman’s SKAF05015BK 5 Litre Digital Air
Fryer continue to be a popular appliance, as they can be a healthier and more cost-effective way of cooking at home when compared to more traditional methods. Whilst they can be bought as a gift for close friends, family or partners, Air Fryers tend to be an item that consumers purchase for themselves, particularly in the lull after Christmas when people start to think about starting a health kick in the New Year!
Entertainment well as a unique way to keep guests entertained during the festive brings all the fun of the fair to the home kitchen and is suitable for both granulated sugar and hard candy for versatility.
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