BAKEWARE
An unsung hero of the kitchen
Despite being a kitchen staple, glass bakeware has often been overlooked by consumers. Pavlina Nikolova, trade marketing & digital manager for the UK and Ireland for the LMFV group, provides an insight into Pyrex
P
yrex® has become the ideal kitchen partner while helping millions of households achieve the perfect meals. Today, Pyrex® reinvents itself, by getting a new look that aligns with consumer usages
and needs. Pyrex commitment to quality, innovation, and consumer satisfaction has played a pivotal role in maintaining the popularity of our bakeware.
We want to support our consumers with their cooking journey, helping
26 | December 2023
housewareslive.net
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