SHOW PREVIEWS
SHOW PREVIEWS
Ambiente
The 2024 edition of Ambiente returns on January 26-30 for yet another year of networking, product showcases and the latest insights on trends and market developments. Julia Uherek, vice president Consumer Goods Fairs, Messe Frankfurt Exhibition GmbH, tells us more.
Please tell us about your role. I am responsible for the content, marketing communications and digital developments as well as for the strategic brand development of the consumer goods fairs in Frankfurt such as Ambiente, Christmasworld, Creativeworld and all shows in our consumer goods portfolio.
What can you tell us about the 2024 edition of Ambiente? As the world’s largest international consumer goods fairs, Ambiente offers new perspectives and opens up unexpected opportunities. Taking market and looks towards the future. It shows a unique mix of ideas and products and provides a major platform for global trends. Ambiente Dining is the most important global marketplace for international new products for the table, kitchen, and household. Ambiente Living shows how we will design our homes in the future and gives solutions for every interior concept and every style. Ambiente celebrates the diverse world of Giving too. For all occasions and lifestyles, this area of the trade fair offers an exciting, cross-sector product mix. Another highlight is Working – here Ambiente presents a variety of solutions and new trend-setting lectures and solutions in the Future of Work area. Ambiente leverages the synergies between those four areas and
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creates completely new opportunities for customer-retailer- relationships. I can only recommend all visitors to always look beyond their own product range. Let yourself be inspired by all these new synergies, there is so much to explore!
Last year, Ambiente joined forces with Christmasworld and Creativeworld. How successful was this? as Christmasworld and Creativeworld. For many of our retailers or pandemic. The new trade fair concept was a courageous step and a great challenge after a break of more than two years. We wanted our customers to feel comfortable and welcome and to have positive most important and biggest networking platform for the whole industry. With three leading trade fairs taking place at the same time, Frankfurt is the new one-stop shop for the global consumer goods sector. The new trade fair trio creates unique product offers, strengthens the core overview. Our approach is to focus on networking and intersection for all forms of trade. This generates additional synergies for buyers of all kinds with new contacts in new retail segments, saving resources and
housewareslive.net
housewareslive.net
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