BAKEWARE
co.uk, as well as at retailers such as John Lewis, Lakeland and Currys. We have created a comprehensive support package across all channels including display materials, consumer advertising and PR to drive sales out. Our focus in 2024 will be to further invest in POS and in-store/ online messaging to maximise consumer understanding of PFAS and the healthier alternative offered by GreenPan ceramic non-stick cookware and bakeware.
Innovate and evolve The Cookware Company is passionate in its vision to eradicate all toxic is still PFAS), offering consumers alternative healthy, sustainable, and high performing GreenPan ceramic cookware and bakeware ranges to appeal to every pocket. GreenPan develop innovative, superior quality cookware to ensure the consumer’s cooking experience is safe and enjoyable. An important part of our business is investment in research and development for product innovation to cater for the ever- changing demands of our customers. So, keep an eye on our website bakeware range will evolve.
with all the advantages of traditional non-stick but without harmful toxins such as PFAS. Thermolon™, is used in a wide range of healthy, sustainable cookware and now bakeware, stylishly designed and available with price points to meet all consumer needs. The GreenPan target consumer enjoys cooking for themselves, family and friends. They prioritise the health of the planet, in addition to their own health. Sustainability is a key purchase consideration for them. The GreenPan target consumer Is looking for quality, stylish, trend-driven, eco-friendly cookware and bakeware. With the current unprecedented level of interest in baking, fuelled by more time spent in the home and entertaining family and friends at home, a non-ending supply of TV programmes, print and online recipe columns and tasty social platforms, demand for bakeware is at an all-time high. Our diverse range of shapes and sizes, made with our healthy, PFAS-free and non-stick for easy release, meets every baking need and ensures picture-perfect results every time. We expect traditional reasons for buying bakeware to change dramatically during 2024, with sustainable, healthy bakeware becoming much more of a key driver that will (PFAS) non-stick bakeware. Consumer behaviour is likely to be hugely the environment, as well as the potential risks associated with many product categories including non-stick cookware and bakeware. This will increase awareness of PFAS and start to shape consumer cookware and bakeware purchase decisions to shop brands that offer healthier, PFAS-free ceramic coated non-stick cookware and bakeware.
Introducing the range The range is made of top quality, strong 8mm aluminised steel (to avoid warping) with the ultimate, two-layer PFAS-free ceramic non- stick coating for scratch-resistant performance and extreme durability. Oven safe up to 230°C, the stylish black range (PFAS-free non-stick layer inside and silicone polyester outside) can be used for a multitude of savoury and sweet baking recipes. The range is dishwasher safe The range has been built to last and we hope consumers will be continuing to use the same piece of GreenPan bakeware kit in years to come. The price point for the range starts from £19 for items such as the Loaf and Brownie Pan and varies in price with the top end being have ensured there is a mix of sizes and prices to cater for different requirements and disposable incomes. The GreenPan bakeware range is available on our website greenpan.
housewareslive.net December 2023 | 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
