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Monday February 5 2018 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM


Exclusively turns sweet sixteen


Stay one step ahead with our 12-page preview of what’s happening and who’s launching what at next month’s Exclusively shows


Lavazza Coffee UK, LSA International, Original Clean 1886, PLAST1, Proplas 2008, What More UK and ZAK DESIGNS EUROPE. For Exclusively Electrical, the tally is 22


exhibitors, with nine new this year. These are: ECOVACS Europe, Espresso Supply, Luba Distribution, Melitta UK, New Dawn Distribution, NSAuk, Pik-A-Pak Home Electrical, SMEG UK and Vybra Solutions.


Tomorrow’s Kitchen A new introduction for 2017 is ‘Tomorrow’s Kitchen’. Located in the Atrium Gallery above Exclusively Electrical, this feature will host product demonstrations on day one (Tuesday, June 13) and will be transformed into a seminar area for day two (Wednesday, June 14). The demo programme will be hosted by


kitchenware expert Malcolm Harradine, who will oversee 10 presentations between 9.45am and 4pm. The participating suppliers are: Brewed by


T


wo shows, 147 exhibitors, 10 demonstrations, five seminars - and a special guest appearance


by celebrity chef Ken Hom OBE - are among the highlights of the upcoming Exclusively shows. Aimed at all types of housewares retailers,


Exclusively Housewares is an annual trade exhibition which celebrates its 16th birthday this year. The event takes place at the Business Design


Centre in London on June 13 and June 14. It is owned and organised by Brooke House Exhibitions, which is part of the British Home Enhancement Trade Association (BHETA). In 2015, sister show Exclusively Electrical was


launched to run alongside. It retains the same format and style of Exclusively Housewares but is focused entirely on small kitchen appliances and domestic appliances (SKA and SDA). Visitors - who are limited to bona fide buyers of housewares - can move freely between the shows.


Exhibitors There will be a total of 125 exhibitors at Exclusively Housewares, with 16 new this year. These are: 2tech, Brewed by Hand, CIE Europe, Coravin Europe, EKO Utility (UK), ITALTRADE, Jersey Pottery, Kambukka bvba, Ladelle UK,


22 | housewareslive.net


Hand, Rayware, Dualit, DKB, Luba Distribution, Coravin, Sistema, Gourmet Gadgetry, Vitamix and New Dawn Distribution. Arguably the key attraction of the day will be


a one-hour presentation by globally-acclaimed chef Ken Hom OBE, who will be cooking fusion food using his DKB range. The following day’s seminar programme will


be hosted by BHETA housewares sector director Will Jones. The five sessions are:


• Victoria Redshaw, lead futurist of trend forecasting consultancy Scarlet Opus, who will discuss ‘how the kitchen of the future will become the technological hub of our homes’.


• Steve Collinge, managing director of consultancy Insight Retail Group, who will talk on the theme of ‘How the fourth Industrial Revolution will transform our industry’. He believes breakthroughs in fields such as artificial intelligence, the internet, payment systems, sensor technologies, 3D printing and driverless vehicles are already starting to disrupt the retail industry. In his presentation, he will predict that within five years; these emerging technologies will move from the periphery to the mainstream and in the process, ‘transform the housewares industry for ever’.


• Anthony Williams, UK and Ireland business group director of market researcher GfK, who


• HousewaresLive.net


will ask: ‘Gadgets versus Gimmicks: what’s the reality for smart homes?’ He will identify trends and debate what a smart home could look like in the not so distant future.


• Mandy Saven, head of food, beverage & hospitality of research and advisory firm Stylus, who will explore the ‘Kitchen of the Future’. She will address how kitchens have become fluid, multi-tasking spaces and argue that brands that understand these spaces and what they represent will lead the race to new product development.


• Phil Pond, trend translator of Scarlet Opus, who will highlight housewares and small electricals trends for Spring/Summer 2018. He will outline three consumer design trends and suggest how they will translate into products and can be used to inform and inspire merchandising.


On trend Trends will be addressed on the show floor too. Scarlet Opus will run trend tours encompassing both exhibitions. These 25-30 minute excursions will feature 8-10 products that the trend forecaster feels sum up the key consumer trends that will be playing out in the housewares market in coming months. Visitors will be offered the opportunity to


request their own team tour, or they can book a place on a timed tour. Places are limited to 6- 7 people per tour. There will also be trend trail signage around


the shows identifying products that characterise the trends noted by Scarlet Opus. Every chosen product will be displayed together in an ‘On Trend’ area to give visitors an overview of each trend. The display area will include trend mood


boards and an example of a merchandised Christmas window display, to help retailers understand how they can interpret the trends in their own stores. Both shows will offer free refreshments,


including tea and coffee from roving trollies (sponsored by Brita) and a two-course lunch. A buyer’s lounge, with free refreshments and


WiFi access, is available too (sponsored by RKW brands Tower, Morphy Richards and Swan).


• Buyers interested in visiting either show can register their interest online via www.exclusivelyhousewares.co.uk or www.exclusivelyelectrical.co.uk or by calling 0121 237 1130.


• twitter.com/Housewaresnews


May 2017


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