shownews
Monday February 5 2018 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
‘Chicago Tribune’, as well as the international trade press. The show also included a series of
educational sessions, including keynote programmes on design trends and consumer colour preferences by Lee Eiseman of the Pantone Color Institute (always a packed session!)); a panel of experts discussing the impact of the smart home on housewares(see page 17); an overview of consumers’ values and expectations by Tom Mirabile of Lifetime Brands; and a focus group of Millennials discussing housewares. In addition, the Innovation Theater offered
21 presentations covering topics ranging from strategic merchandising and successful licensing to the connected home.
PressaBottle is a ‘twist’ action infusion bottle The Smalt electronic salt dispenser
can play music at the table - but more/less importantly it allows for portion control!
• PressaBottle: three college student brothers from Canada launched their business through Kickstarter and were inspired to create this infusion bottle because of a lack of suitable product on the market. It works by using a patent-pending ‘twist’ action system.
• Revablend: a lightweight, reusable portable blender with a patented stainless steel blade system that is connected to a spinning rubber base, which allows up to 3,000 revolutions per minute when rolled along a clean, dry surface at a 30 degree angle. It has to be seen to be believed! Great for smoothies, protein shakes, salad dressings and even cocktails.
Discussions Round table discussions were hosted during the show with some exhibitors presenting their products to a panel of experts, including journalists from ‘Wired’ (a monthly American magazine that focuses on emerging technologies) and local daily newspaper
The Revablend portable food blender bottle
Product highlights There are lots of large well-known brands at the show, with correspondingly mammoth stands (Newell, T-fal, Gibson, World Kitchen and Meyer, to name a few) and there was lots of colour, innovation and design to be seen on those.
reusable food pouch which, with the addition of a spill-proof, free-flowing spout, creates a handy bottle (not only for kids’ drinks but for sauces for picnics and so on). It features a lovely tactile design and lifestyle colours.
Trends As well as smart home and connectivity being a growing area, there were some other key product trends too. Hydration is still strong, whether infuser
bottles like PressaBottle or water filters like AquaSana; vacuum storageware, such as the stylish Vacuvita or patented Ankomn (which works by twisting the knob in the lid); and eco-friendly materials. There was plenty of bamboo around: Dylan Kendall and Nature’s Party were both on show in the New Exhibitor Preview.
Twisty bamboo skewer from Nature's Party But it’s well worth seeking out smaller
stands too. There are too many to mention, so here’s a snapshot: • US brand Stasher (a supplier of plastic-free self-sealing bags) announced a partnership with precision cooking brand Anova – which also announced at the show it had been bought by Swedish appliances giant Electrolux. Anova specialises in the connected home, with a product that can turn an ordinary pan into a sous vide. Stasher will now be the sous vide bag of choice.
The Original Squeeze Co’s reusable food pouch bottle
• Another great use of silicone came from ‘mompreneur’ business The Original Squeeze Co. Founder Kristin Ahmer has developed a
• The 2018 International Home + Housewares Show will be held from March 10 to March 13 at McCormick Place in Chicago. Attendee registration and additional show information are available at
www.housewares.org
• Sarah Selzer has been active in the housewares industry since 1990, spending several years as a trade journalist and editor before setting up PR Direct, a PR agency aimed at supporting brands of any size to work effectively with trade and consumer media. •
www.prdirect.net
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May 2017
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