talking shop
and dim
ension to our customer service. And our gift wrapping which adds an extra
cake tin hire generates bookings well in advance to ensure availability.
Cup’s reusable cupsmade with natural bamboo fibre, and stainless steel reusable straws from Eddingtons and Ecoffee Cup.
Textiles continue to go fromstrength to
strength.We stock UlsterWeavers and Heritage Textiles and have recently introduced ranges
We have also expanded our gifts to include fromWalton & Co and Sophie Allport.
natural French soaps fromSavon deMarseille, coloured dinner candles and traditional and
which have brought new customers into
due to the location of the store and the draw of We don’t tend to have a ‘typical’ customer: the shop.
fromthe local community and York in general – Bishy Road, our clientele is amix of shoppers
By stocking items which are practical and along with a lot of tourists.
presents - we appeal to a range of people of essential - as well as gifts, cards and quirky
students and families. It’s very satisfying to be all ages, fromgrandparents to children,
able to attract customers froma wide cross- section – you know then that you’re doing
ensuring the shop is stocked with a wonderful We are a happy shop and spend our days something right.
variety of things.We’re oft ften told that our shop is an Aladdin’s cave with an enticing aroma -
and engaging with customers and have a loyal We have a great teamand enjoy welcoming and is a visual feast!
The customer is the focus of everything we customer base.
do.We always listen to our customers and
specific requests or products that they want will go the extramile to try to source any
wherever possible. We offer personal shopping, gift ft vouchers, PHOTO TOS: Benj njaminin Pri • ir i l r •
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Most of our promotion is done through Facebook and Twitter. It’s a great way to engage with customers and let themknow about new products which have arrived. We encourage customers to send photos of cakes they havemade, and these are also posted on our Facebook and Twitter accounts. This is proving to be very popular and we will be expanding on this.We are currently developing our
In
the future, we would also like to introduce website and will be using Instagrammore.
in-store demonstrations andmaybe cookery classes.
In themeantime, we’re in the process of
installing an EPOS system. This is proving to be quite a challenge, as we have over 5,000 products which all need listing, categorising and uploading onto the new system. But once done, it will be a great asset and will allow us to concentrate on taking the business to the next level.
Having a shop full of lovely, interesting,
practical and useful items which customers enjoy buying brings us immense satisfaction. Hearing customers laugh out loud at the witty and humorous greetings cards in our selection means we’ve done our job correctly.
The daily positive comments about the shop - and the increase in sales and footfall -mean we’re doing something right.
The challenge going forward is tomaintain themomentumand continue to bring new and innovative products to our customers.
AT AGLANCE AT
. . .
t t d r
e c
jujune 2018
Source: HousewaresMagazine June 2018
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