comment CHRISTIAN DALTONSales Director of Inspired Lifestyle Brands based at Northampton On the Board bespoke composite sets.


We’re a small team, but with being able to offerMastrad, Swiss Diamond and Beaumont, we’re hoping to be able to offer real value to our retailer partners.


Wh t’s n your agenda? a ’s o


you could say I’ve taken the well-trodden path Having gained a degree inmarketing, I guess What’s’s your background?


fromsales rep through to national accounts


years it does bring backmemories:magic sets, When I look back at what I’ve sold over the and then onto salesmanagement.


weather stations, beer, r, stationery,mirrors, beauty sets… and, for the last five years,


Tell us a bit about your company. kitchenware and barware.


Inspired Lifestyle Brands recently began after y.


Mastrad, so we’re also representing this French This was quickly followed by the addition of Diamond as its distribution partner in the UK. an opportunity arose to work with Swiss


company.Mastrad is applyingmore focus and resources to the UKmarket and, having seen their new product ranges, I’mnot surprised. We’ve also


added Beaumont Barware, which is the UK’s largest


accessories and supplier of bar


products to the hospitality


industry and is now looking to enter the retail market, starting with a number of cocktail gifting items and


Foreign travel is nothing new formany of us. However, an upcoming trip to Paris tomeet with theMastradmarketing teamdoes help add a little glamour to the working week.


Which of ‘your’ products do you use? I’ve recently discovered theMastradMeat It w less cooking probe which, I have to say, is r,my true loves are


ire fantastic. At this time of year,


barbecues, gadgets, apps and steaks - which is exactly what this product is all about.


Previously, particularly with pork and chicken, I was always guilty of overcooking for obvious reasons - but not anymore!


Which retailer has impressed youmost and why?


Lakeland continues to impress with the whole shopping experience that it provides and whilst no one retailer, without a crystal ball, is able get it right all of the time, Lakeland seems to get pretty close.


What’’s s the biggest opportunity facing housewares retailers?


Believe it or not, but I think trade shows remain an opportunity.W ll know that there is a crowded calendar, but it continues to astonish me that there are still a number ofmajor retailers that don’t seemto provide the support to trade shows that you would expect.


e a


cooki Meat


It is ‘the first fully wireless ng probe’ from Mastrad


Newness and innovation is always available, and whilst suppliers should do all they can to get key products in front of buyers, I think the


Swiss Diamond XD diamond-reinforced non-stick cookware • o do •


20 years ago thism no th in HousewaresMagazine… H


l c as pl n f


f x a k t. e al l u


h e e a pr d


th au u • a a e


o 3.5 illio • i


u i ni


a


a r c st m ro , t inle s e l


et i ho


• I u t ia r p f e


al. ( - t o h us e h i e r ’s e Sto w i th


ts hr u i e


a . i v n er om ’ n - e li


,0 i n ver i n ri ’ ti l s, f a in e .


r lr b ug t A in c o n i i ing ai e . il i 9 o e


v r is i c


o d k t le re up r lli b oatin pa


i g t e I d n egr


e r n l h


p rt l


s i k


nj e


r c s o fi li i g a i n.


o s r o e flip k t le.


st in e s s T ’ a i


ri


l o 0 p e e in e a St


’ bre


r d s a r


e l o i


a e w t rg (


ir ) A o e it r ill r i p n ( o este r p c i rt’s


t , H o se


e -


if ) H l .


o )


l f o t r r ll


’


l i g o s a e


d O n lif x r el


q a atik u si 3-i le t i al


di


customers to get out there and find what is buying side of the table owes it to their


What’s’s the biggest challenge facing available.


and there’s nothing I can say that hasn’t been I’msure we’re all bored to death about Brexit housewares suppliers?


value of the pound every day for good reason. r, we’re all checking the


said before. However, The sooner we can get stability, the better.


Name one change you would like to see in the housewares industry.


y. There isn’t a supplier worth their salt that would


and new line forms; this is what we’re here for. ever complain about completing spec forms


However r,, I think sometimes suppliers and


retailers alike can be a little guilty ofmaking processes a bitmore complicated than necessary.


What do you do outside work?


I suppose it’s pretty handy that I enjoy cooking and whilst thismay appear to be a shameless plug, cooking on Swiss Diamond’s new XD frying pan amazesme every time.With no need r,, it truly is the


for oil and no sticking whatsoever


best in class. I think the kids are getting a bit sick of omelettes though!


j r uit


wa e t p d 5 , r s a p i n o tio f t s ll isi


-1 sy t c f e


f k n r n a


e tl , 7


r,


Source: HousewaresMagazineM y/June 1999 ay/


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